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Marketing Planning, Senior Strategist

2 weeks ago

MIS Mississauga Spectrum Way ON HQ MIS, Canada HP Full time
Marketing Planning, Senior Strategist

Description -

As the North American Marketing Sr. Business Strategist, you'll play a pivotal role in developing innovative Marketing strategies that drive business growth and category leadership. You will operate at the intersection of North American Category priorities and Worldwide Marketing strategy, translating business challenges into actionable Marketing solutions. These solutions will be used by the Market Marketing Lead and the Managing Director to define the role of Marketing and guide strategic decision-making.

Key Responsibilities:

  • Serve as primary Marketing counterpart to the North American Category teams to develop 4P plans that showcase how Promotional efforts can drive business results.

  • Partner with Worldwide Marketing to incorporate input into Market-level plans, and/or drive perspective on how those plans could better reflect Market priorities. This informs decisions related to how we market, as well as ensuring we have the proper resources (RCOW/OPEX) to deliver to our targets.

  • Work with Global Go-To-Market teams and Marketing Operations teams to allocate budgets based on aligned priorities.

  • Develop in-market strategies that set meaningful and impactful business targets for Marketing and then ensure we have the proper instrumentation to track performance.

  • Lead the extended Promotional team, e.g., Communications and OMNI, to develop holistic "One Plans," reflecting how all strategies are coordinated to enable executional excellence.

  • Represent these "One Plans" to Marketing and Business leaders.

  • Collaborate with the Activation teams to provide in-flight performance insights, adapt strategies as necessary, and deliver post-campaign summaries.

  • Show ingenuity in how we use Alliance funds to drive joint business outcomes.

Education & Experience

  • A four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent work experience.

  • Typically, 7-10 years of job-related experience, with a preference for candidates with people management experience.

Knowledge & Skills

  • Strong analytical skills, allowing you to dive deeply into topics like market size/share, audience segmentation, and marketing attribution.

  • An ability to elevate the discussion, focusing on programs that will drive growth, while developing the narratives that advocate for the role of Marketing.

  • The ability to navigate ambiguity, solve complex problems, and lead change.

About HP 

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. 

Thanks for taking the time to review our job, if you think it is a match to your experience and interests please apply today— we are eager to learn more about you If you know a friend who may be a fit for the job please refer them. 

Please note the above statements describe the general nature and level of work only. They are not a complete list of all required responsibilities, duties and skills. Other duties may be added, or this description amended at any time. 

Compensation and Benefits

The salary range for this role is $130,000 to $140,000 CAD annually. Pay within this range will be based on the review of experience, skills, and internal equity.

As a full time, employee of HP Canada, you will be eligible to participate in the company's group benefit programs, including medical, dental, life insurance, and disability coverage, subject to the terms and conditions of the applicable plans. During your employment term, you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefits—will be provided upon hire and is subject to the terms and conditions of the applicable plans.

Equal Opportunity Employer:

HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail  Note: This option is reserved for applicants needing a reasonable accommodation related to a disability. In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.

Job -

Business Planning

Schedule -

Full time

Shift -

No Shift premium (Canada)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"