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Chief Marketing Officer

3 weeks ago

Toronto, Ontario, Canada The Leadership Agency Full time

O2E Brands is the parent company behind three exceptional brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Their core philosophy is
"It's All About People."
They operate with transparency, trust, and a growth mindset.
1‑800‑GOT‑JUNK?
is widely recognized as the world's largest junk-removal franchise, helping both homes and businesses reclaim space with efficient, full‑service junk removal. Backed by a visionary CEO, the company has since grown into a powerhouse in its category, operating in major metros across North America and Australia.

1‑800‑GOT‑JUNK? isn't just a junk-hauling company — it's a scalable, high-growth franchise brand. Their financial performance, operational footprint, and consistent expansion reflect deep market penetration and strong business fundamentals.

Now entering the next major chapter, they're on a mission to double the business from approximately $700M to $1.4B by transforming from a single-service brand into a multi-product, customer-obsessed growth platform. With one of North America's most recognized and beloved brands, an energized franchise network, and a clear path to multi-business expansion, the company is poised for its most ambitious decade yet.

Highlights:

  • Founded in 1989, HQ in Vancouver, BC
  • Part of the O2E Brands umbrella, founded by CEO Brian Scudamore
  • Brian has been featured on Oprah for his leadership, Undercover Boss, Forbes, The Wall Street Journal, The Globe and Mail, and most recently as a Dragon on Dragon's Den
  • Recognized locally as a "Most Admired Corporate Culture", a "Top 50 Small & Medium Employer", and a "Most Engaged Workplace."
  • Recognized nationally as a workplace of choice through numerous awards, including "Best Place to Work", "Great Workplaces in Canada", and "50 Most Engaged Workplaces."
  • 175 locations across Canada, the United States, and Australia

About the Role:

As
Chief Marketing Officer
, you will serve as a key member of the Executive Team and the enterprise-wide driver of growth, brand performance, and customer experience. You'll unite brand, performance marketing, lifecycle, and franchise marketing under a single strategic vision — transforming insight into impact and creativity into commercial results. You'll deliver the strategy, systems, and accountability required to double the business, while elevating the customer experience and strengthening franchise partnerships across all markets.

  • Define and execute the enterprise-wide marketing strategy that drives both residential and commercial growth.
  • Own full-funnel customer acquisition, retention, and lifetime value, ensuring every dollar spent translates into measurable impact.
  • Unite brand, performance marketing, and customer experience under a single vision to fuel growth and advocacy.
  • Manage a $100M+ blended marketing portfolio, aligning national campaigns with franchise-level execution for maximum ROI.
  • Lead, inspire, and scale a 50+ person cross-functional marketing organization, including internal teams and agency partners.
  • Modernize the MarTech stack, analytics, and attribution frameworks to enable real-time optimization and data-driven decision-making.
  • Collaborate with Product, Revenue, and Technology teams to launch new products, pricing models, and customer experiences that accelerate growth.
  • Strengthen, evolve, and protect the 1-800-GOT-JUNK? brand while expanding messaging to support new services, markets, and customer segments.
  • Build trusted, strategic partnerships with Franchise Partners, empowering local marketing success while maintaining national consistency.
  • Serve as a key member of the Executive Team, driving enterprise strategy, fostering a customer-obsessed culture, and championing accountability and performance.

Measures of Success:

  • Revenue Growth:
    $700M → $1.4B by 2030
  • Customer Lifetime Value:
    Increased repeat revenue, referrals, and advocacy
  • Marketing ROI:
    Reduced CPA and improved efficiency across channels
  • Commercial Growth:
    Increased penetration in B2B and national accounts
  • Brand Strength:
    Sustained engagement and cultural relevance
  • Team & Franchise Alignment:
    High performance, trust, and engagement across the next

About You:

You are a bold, commercially-minded marketing leader who thrives at the intersection of strategy, creativity, and performance. You've scaled marketing organizations in high-growth, services-based businesses, delivering measurable impact across acquisition, retention, and lifetime value. You combine data-driven rigor with creative vision, translating insights into innovative products, pricing, and customer experiences. You inspire teams, influence executives, and partner with Franchise Partners to drive sustainable growth.

  • Bold, commercially-minded growth leader with a proven track record scaling businesses toward $1B+ in revenue.
  • Thrives at the intersection of strategy, brand, performance, and customer experience to deliver measurable business impact.
  • Experience leading high-performing marketing organizations in high-growth, consumer services, retail, or franchise-based businesses.
  • Delivers aggressive growth through acquisition, retention, lifecycle, and loyalty programs, turning insight into revenue.
  • Combines data-driven rigor, predictive analytics, and experimentation with creative vision to optimize spend, performance, and ROI.
  • Proven ability to launch new products, pricing models, and services that accelerate top-line growth.
  • Inspires and develops cross-functional teams, agency partners, and franchise networks to achieve ambitious business objectives.
  • Influences executives, franchise partners, and stakeholders to align marketing strategy with enterprise revenue goals.
  • Builds scalable marketing engines and modernized MarTech infrastructure to support multi-product, multi-channel growth.

The Extras that Matter:

  • Comprehensive Extended Health & Dental Benefits
  • Hybrid Work Environment, offering flexibility to work both remotely and from their corporate offices
  • Generous Paid Time Off, including annual vacation and personal days
  • Professional Development Opportunities to support ongoing career growth
  • Access to Health and Wellness Programs, including gym facilities at their corporate head office