Associate Director, Digital Marketing Delivery

Job Description
What is the opportunity?
Join our dynamic development team as Associate Director, Digital Marketing Delivery, where you'll bridge the gap between marketing strategy and technical execution. In this pivotal leadership role, you'll collaborate with marketing leads, developers, and UX/UI designers to implement and optimize digital marketing initiatives across various platforms. Reporting to the Associate Director of Web Development, you'll ensure marketing strategies align with technical capabilities while driving engagement and operational efficiency. This position offers the unique opportunity to shape how marketing technology integrates with our broader digital ecosystem while leading cross-functional initiatives.

What will you do?

• Lead coordination with development teams to integrate digital marketing tools, analytics platforms, and customer data management systems
• Drive the development and deployment of web pages, landing pages, and digital marketing assets ensuring optimal user experience
• Direct quality assurance testing on page builds to ensure deliverables meet specifications, brand standards, and functional requirements
• Oversee operational aspects of marketing campaigns from concept through execution, tracking performance and implementing optimizations
• Serve as Scrum Master for marketing-related development projects, maintaining project backlogs and facilitating agile practices and removing roadblocks
• Act as liaison between technical and marketing teams, translating business requirements into technical specifications

What do you need to succeed?
Must-have

• Bachelor's degree in Marketing, Communications, Business, or related field with 5+ years of experience in product management, digital marketing operations,or related leadership role
• Understanding of front-end web technologies (HTML, CSS, JavaScript) and digital marketing tools
• Experience with quality assurance testing processes and attention to detail for deliverable validation
• Strong project management and leadership skills with ability to manage multiple teams and initiatives simultaneously
• Excellent communication skills to work effectively with technical and non-technical teams at all levels

Nice-to-have

• Experience with marketing automation platforms (Marketo, HubSpot)
• Familiarity with heat mapping tools (Crazy Egg, Hotjar) and testing methodologies
• Experience with content management systems (Teamsite, WordPress, Sitecore)
• Knowledge of SEO best practices and web accessibility principles

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunity to lead in a dynamic, collaborative, and high-performing development team
• Leaders who support your development through coaching and managing opportunities
• Comprehensive Total Rewards Program including bonuses and flexible benefits
• Access to world-class training programs in digital marketing and technology leadership
• Flexible work/life balance options

Job Skills
Agile Product Development, Communication, Customer Service, Customer Success, Decision Making, Group Problem Solving, Leadership, Long Term Planning, Teamwork, Time Management

Additional Job Details
Address:
RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City:
Toronto

Country:
Canada

Work hours/week:
37.5

Employment Type:
Full time

Platform:
CAPITAL MARKETS

Job Type:
Regular

Pay Type:
Salaried

Posted Date:

Application Deadline:

Note
:
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I
*nclusion*
and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.