Director of eCommerce

2 weeks ago

Nepean, Ontario, Canada R2 Global Full time $120,000 - $165,000 per year

Job Title:
Director of eCommerce & Digital Marketing

Location:
Napean, ON, Canada

Department:
Marketing / eCommerce

Reports To:
President & CEO

Overview

We are hiring for an accomplished digital commerce leader to define and execute the next stage of their online growth strategy. The Director of eCommerce & Digital Marketing will oversee all aspects of digital performance, from brand visibility and acquisition to conversion optimization and customer retention, ensuring a seamless and profitable digital ecosystem.

Key Responsibilities

Strategic Leadership

  • Define and implement a comprehensive digital growth strategy aligned with organizational objectives.
  • Drive online revenue, acquisition, and profitability with a clear focus on ROI and sustainable performance.
  • Partner cross-functionally with technology, creative, product, and operations teams to ensure cohesive execution across the business.

eCommerce Management

  • Oversee the end-to-end online customer experience, ensuring optimal navigation, usability, and conversion.
  • Lead continuous improvements in UX/UI, site performance, and SEO to achieve industry-leading standards.
  • Manage digital platforms and third-party integrations to support scalability and operational excellence.

Marketing & Analytics

  • Direct all paid, owned, and earned digital marketing channels including search, social, affiliate, and email.
  • Build and optimize data-driven campaigns that drive traffic, engagement, and sales performance.
  • Establish clear KPIs and reporting frameworks to guide decision-making and continuous optimization.

Qualifications

  • 9+ years' senior-level experience in eCommerce and digital marketing, preference for CPG industry
  • Track record of scaling online revenue, improving conversion metrics, and enhancing digital experience.
  • Proficiency with enterprise-level eCommerce, CRM, and analytics platforms (e.g., Shopify Plus, marketing automation, data visualization tools).
  • Deep understanding of UX/UI design, SEO best practices, and omnichannel strategy.
  • Proven ability to lead data-driven performance marketing and budget management.

What We Offer

  • Salary up to $165k
  • Performance based bonus structure (personal & company)
  • Collaborative and entrepreneurial culture where strategic thinking and initiative are rewarded.
  • Additional perks and employee discounts.