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Sales Support Engineer – Instrumentation, Control Panel

2 weeks ago

Mississauga, Ontario, Canada W3Global Full time

The Inside Sales Representative will play a key role in supporting customers, generating sales, and

providing technical expertise for our automation, instrumentation, and control system solutions. This

role involves working closely with the outside sales team, engineering department, and project

management team to ensure customer satisfaction and business growth.

Key Responsibilities-

Sales & Customer Support

  • Respond to inquiries from municipal, industrial, and commercial clients regarding

instrumentation, control panels, PLCs, and automation solutions.

  • Develop strong relationships with water and wastewater treatment facilities, engineering

firms, OEMs and Contractors, i.e., Electrical, Mechanical and General Contractors

  • Prepare and deliver quotations, proposals, and sales orders.
  • Follow up on leads and quotations to convert opportunities into sales

Product Knowledge & Technical Consultation

  • Provide technical expertise on flow meters, level sensors, VFDs, PLC/SCADA systems, and

control panels.

  • Understand client needs and recommend customized automation solutions.
  • Stay up to date with industry trends, regulatory requirements, and new technologies in water

and wastewater automation.

Order Processing & Coordination

  • Process sales orders and coordinate with purchasing, logistics, and vendors for timely delivery.
  • Maintain and update CRM systems with customer interactions and sales activities.
  • Work closely with the engineering and field service teams to ensure proper solution delivery.

Business Development & Market Research

  • Identify new sales opportunities and potential customers in the water and wastewater

industry.

  • Participate in trade shows, industry events, and webinars to promote our Integration's

solutions.

  • Assist in the development of marketing materials and sales strategies.

Required Qualifications & Skills-
Education & Experience

  • Diploma or degree in Electrical Engineering, Automation, Instrumentation, or a related field.
  • 5+ years of experience in inside sales, technical sales, or customer service in industrial

automation, instrumentation, or control systems.

  • Experience in the water and wastewater industry is a strong asset.

Technical Skills

  • Knowledge of industrial instrumentation, PLC programming, SCADA, and control panel design.
  • Familiarity with CSA, UL, and NEC standards for control panels.
  • Proficiency in CRM software and Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).

Soft Skills

  • Strong communication and interpersonal skills to engage with clients and internal teams.
  • Problem-solving mindset to assist customers in selecting the right products.
  • Ability to multi-task and work in a fast-paced environment.