Senior Software Engineer

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team's health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we're big enough to matter, small enough for you to make a real impact. If you're excited by the grit of building, rapid learning, and shaping the future of customer growth, you'll find your place here.

About The Role
The Performance Engineering team delivers customer-facing capabilities that directly improve marketer outcomes across three areas:
Fraud
(detection rules, model integration, clear explanations, and case-review workflows),
Insights
(in-product analytics, actionable recommendations, and experimentation surfaces across the MMP), and
Partner Integrations
(SAN/partner APIs, parity updates, webhooks/postbacks, and durable data contracts).

This role is under our Fraud and Insights group to build and evolve Branch's Fraud & Performance product: real-time fraud defenses, post-facto adjudication, and marketer-facing insights that improve ROAS. You'll ship features across rules + ML scoring, explainability & evidence, case review workflows, A/B & incrementality hooks, and partner-safe parity so customers can trust counts and optimize spend.

What You'll Do

• Ship fraud controls & performance features: detection rules, score aggregation, thresholds, appeals/adjudication flows, auto-actions (block/discount/quarantine), and "evidence packs."
• Own explainability & transparency: reason codes, decision timelines (winner/loser touches), feature attributions, and support-ready traces.
• Integrate models safely: wire DS-provided models (batch/online) with versioning, shadow tests, drift monitors, and rollback paths.
• Design contracts & validation: Protobuf/Avro schemas, backward/forward compatibility, policy checks at edges (no PII leaks; consent/ATT aware).
• Insights & experimentation: surface fraud/performance insights in-product; add guardrails for A/B, geo holdouts, and iROAS reads (incrementality).
• Partner hygiene: keep SAN/DSP parity for fraud signals and performance metrics; adapt to ICR/API changes without breaking customers.
• Quality & observability: author integration/contract tests, golden-path e2e checks; emit structured metrics/logs, dashboards, and alerts Support can use.
• Collaborate cross-functionally: work closely with PM, DS/ML, Design, Support/Partner Ops to prioritize impact and ship predictably.

What You Bring

• 5+ years building customer-facing backend or full-stack products; strong Java/Kotlin.
• Experience in fraud/quality systems or high-trust analytics (rules engines, scoring services, appeals/case tools, reason codes).
• Solid testing discipline: unit, property, contract, and integration tests; feature flags and staged rollouts.
• Data chops: SQL, metrics design, cohort analysis; comfort reading DS model outputs and validating business impact.
• Clear, pragmatic communication; crisp design docs

Nice to have

• MMP/adtech exposure (attribution, SKAN/Privacy Sandbox, SAN partners).
• Experimentation (A/B, CUPED, Diff-in-Diff) and incrementality metrics (CPIe, iROAS).
• Risk/fraud patterns: CTIT, click spamming, SDK spoofing, device/IP density; drift detection.

This role does not qualify for relocation or visa sponsorship.
This role is 100% remote in Canada. This role is not eligible for remote work in any other location.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Canada is 123,000 CAD to 160,000 CAD. Please note that this information is provided for those hired in Canada only. Compensation for candidates outside of Canada will be based on the candidate's specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer

A Little Bit About Us
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information
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