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Sr. Product Marketing Manager

2 weeks ago

Toronto, Ontario, Canada eBay Full time

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team And The Role
eBay is seeking a talented and dynamic product marketer to drive buyer and seller growth for eBay Live. eBay Live is an interactive, live streaming experience that brings the excitement of live auctions to eBay. Shoppers can instantly shop unique and exclusive items they love, in live-streamed events hosted by their favorite influencers and sellers. Buyers on eBay Live experience a new exciting way to shop - watching curated live streams, chatting with sellers and other knowledgeable enthusiasts, bidding in live auctions and winning deals - all in real time, with the eBay community buyers and sellers trust.

This is an outstanding opportunity to become an integral part of the eBay marketing team working with the product teams to support one of eBay's top growth initiatives. This role will partner cross-functionally with product, build, research, marketing, communications, customer service, and market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an ecommerce or marketplace setting. The ideal candidate will have experience with ecommerce and launching new products across global markets.

What You Will Accomplish

  • You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers.
  • You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging.
  • Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
  • Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
  • Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
  • Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
  • Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
  • Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What You Will Bring

  • 6+ years of experience in product marketing with at least 3 years leading company wide initiatives
  • Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude.
  • Preferred experience in live shopping
  • Proven ability to drive innovation, implement projects with excellence
  • Success working collaboratively with cross-functional teams and excellent communication skills
  • Strong data analysis skills and experience with customer research techniques

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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