Engineering Team Lead

HighlightTA is the on-demand talent team for StickerYou.

About StickerYou

StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Business and consumers can make their marketing, packaging, décor, or personal expression professional grade.

We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing.

We make what matters stick

The Role

For our newly created
Team Lead, Engineering
position, the ideal candidate will be a "player-coach" leader who can help us accelerate change and move the platform that drives our business forward using new technologies and approaches.

Coming with experience as a senior or lead developer, this person will bring a balance of hands-on development (approximately 40% of the role), architectural experience, and people leadership. You will help identify problems and lead a small, experienced team of mostly full-stack developers through the changes we need to make to our applications and the technology stack supporting continued business growth.

Our projects cover a wide range of functionality, from custom design tools to e-commerce, order management, and production-related systems, providing significant variety and challenge.

This position follows a
hybrid work model, with two days per week working from our Toronto office
.

Primary Responsibilities

• Research, evaluate, and guide the implementation of new technologies and methodologies that solve business and technical challenges
• Participate actively in the entire project life cycle, including architectural design, implementation, coding, testing, and deployment
• Spend approximately 40% of time contributing hands-on code alongside the team
• Conduct code reviews and promote high standards for quality and maintainability
• Coach, mentor, and support the professional development of five developers and one QA
• Establish short- and medium-term strategic technical visions for the team
• Stay current with trends, techniques, technology, and other factors impacting the business
• Manage assignment of resources to projects across multiple product lines
• Participate in regular reviews of customer support issues requiring development team assistance

Qualifications & Experience

• Degree in Computer Science, Computer Engineering, or a related field
• 8+ years of professional software development experience with 3+ years of leadership experience coaching and mentoring experienced technical resources
• Proven experience with .NET Core, REST APIs, relational databases, and Git
• Proven experience with JavaScript Frameworks including React, , , and
• Experience with cloud-based CI/CD tools and cloud infrastructure, preferably Azure
• Strong knowledge of relational databases, particularly SQL Server, including design and development
• Expertise in scalable, service-oriented architectures, RESTful APIs, and microservices
• Deep understanding of design patterns, architectural styles, and development methodologies
• Experience modernizing architectures and building high-traffic systems
• Solid grasp of networking concepts and technologies
• Proven ability to deliver large-scale, cross-functional projects on time, balancing quality, feasibility, and prioritization trade-offs

Key Competencies

• Collaborative leadership in software development that fosters innovation
• Proven ability to build strong technical partnerships and relationships
• Experience setting clear expectations with team members and internal/external partners
• Strong problem-solving skills, including diagnosing and resolving application, deployment, and build issues with minimal guidance
• Effective communicator with both technical and non-technical stakeholders
• Solid understanding of distributed order management business processes
• Ability to translate business requirements into practical technical solutions
• Skilled at prioritization, multitasking, and maintaining attention to detail

Bonus Experience

• Experience with AI applications, particularly for backend logistics or image processing
• Experience with system implementation and knowledge of implementation methodologies

Why StickerYou?

• A high-growth company with a strong leadership team
• Company-wide positive energy — people enjoy coming to work
• Fast-changing environment with ample learning and growth opportunities
• Growing a global Canadian brand that takes pride in local manufacturing
• Strong corporate vision focused on making small companies better
• Opportunity to serve a wide variety of small and medium-sized businesses
• Use of cutting-edge e-commerce and digital print customization technology

Diversity & Inclusion

StickerYou is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success. If you require accommodation for the recruitment or interview process, please let us know and we will work with you to meet your needs

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

How We Hire

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This posting is for a current, open position within
StickerYou
.

This opportunity is offered through HighlightTA, the on-demand talent team supporting StickerYou's growth.

Connect with us and learn more:

StickerYou on LinkedIn

HighlightTA on LinkedIn