Senior Paid Search Strategist

** Hiring for a client **

About the role

My client is a digital advertising consulting firm that helps companies turn demand into real, measurable growth. They work fast, think strategically, and stay close to performance.

They are hiring a Senior Paid Search Strategist to take real ownership of paid search across multiple accounts. This role is hands-on and strategic by design. You will shape the direction, build the plans, and be in the platforms making it happen.

If you love paid search, care deeply about outcomes, and want to work somewhere that values strong thinking and strong execution equally, this role is built for you.

What you'll do

Lead the strategy

• Set the paid search strategy across accounts, grounded in client goals, growth targets, and market realities
• Translate business objectives into clear, scalable paid search plans that actually perform
• Act as the go-to expert on paid search within the team, bringing perspective on trends, platform changes, and best practices
• Continuously raise the standard for how paid search is planned, run, and evaluated

Own execution end to end

• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
• Own account structure, keyword strategy, audiences, bidding, and creative testing
• Stay close to performance daily. This is not a hands-off role
• Ensure paid search works cleanly alongside other digital channels

Drive performance with data

• Dig into performance data to understand what's working, what's not, and why
• Use analytics and platform reporting to evaluate performance across the funnel
• Turn insights into clear actions, not vague recommendations

Manage budgets with intent

• Own client budgets and make smart decisions about where spend goes
• Monitor pacing and performance closely and adjust quickly when needed
• Balance efficiency, scale, and risk

Partner with clients and teams

• Work closely with account management, analytics, and creative teams to stay aligned
• Join client conversations as a trusted advisor who understands both strategy and execution
• Clearly explain performance, insights, and next steps in a way clients actually understand

Test, learn, and improve

• Run structured A/B tests across ads, landing pages, audiences, and bidding strategies
• Stay on top of platform changes and new opportunities, then pressure-test them before rolling out
• Constantly refine how testing and learning happens across accounts

What you bring

• 6+ years of hands-on paid search experience with clear ownership of results
• Deep expertise in Google Ads and Microsoft Ads
• A strong balance of strategic thinking and in-platform execution
• Confidence working directly in platforms, spreadsheets, and analytics tools
• Strong analytical instincts and a practical mindset
• Clear communicator who can lead conversations with clients and internal teams
• Google Ads, GA4, GTM, Campaign Manager, or similar certifications are a plus
• Programmatic advertising experience is a bonus, not a requirement

What success looks like

• Paid search programs that are tightly aligned to business goals and consistently improving
• Accounts that are well structured, well tested, and well managed
• Clients who trust your thinking and rely on your recommendations
• A paid search practice that feels proactive, disciplined, and high-performing

What's on offer

• Exposure to complex, high-impact client work
• A collaborative team that values accountability and doesn't play blame games
• A culture that rewards curiosity, ownership, and strong opinions backed by data
• Salary range of $85k-$95k, bonus, and benefits
• Hybrid work model in their downtown office

This is a search for an active role.
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