Sales Associate

Job Title: Sales Associate

Department:
 Sales

Reports To:
 Sales Manager

About ITS Cooling

Innovative Thermal Solutions Inc. (ITS Cooling) is a fast-growing Canadian engineering and manufacturing company specializing in custom thermal management solutions (air-cooled heat sinks, liquid cold plates, and more) for EVs, renewable energy, industrial power, and high-performance electronics. We design and build custom products that keep the world's power electronics from overheating.

We've accomplished an employee retention rate of 100% this year – come see why.

Position Summary

We're looking for a Sales Associate who's curious, proactive, and has an entrepreneurial mindset.

You'll work directly with the Sales Manager and own your own accounts - building relationships, understanding customer needs, and coordinating with engineering, production, and supply chain to deliver the right solutions.

This isn't a "read a script and make 100 calls" type of role. You'll be involved in quoting, follow-ups, coordinating prototypes, and supporting customer visits. Every project and customer is different, so if you like taking initiative and seeing your work make a real impact, you'll enjoy this role.

Key Responsibilities

Account Ownership & Customer Support

• Manage a portfolio of customer accounts, acting as a primary point of contact for day-to-day communication.
• Build strong, long-term relationships by understanding customer applications, challenges, and priorities.

Sales & Quoting Support

• Preparing and sending quotes, follow up with customers, and record key details in the CRM.
• Support the Sales Manager with proposals and negotiations.

Problem Solving & Coordination

• Work closely with Engineering, Production, and Purchasing to help customers solve real problems (lead time, design tweaks, cost, etc.).
• Help troubleshoot issues like delivery delays, design clarifications, and quality concerns by coordinating internally and keeping customers informed.

Pipeline & Reporting

• Keep customer information, activities, and opportunities up to date in our systems.
• Help prepare basic sales reports, forecasts, and follow-up lists.

Continuous Improvement & Growth

• Bring forward ideas to improve how we communicate with customers, manage accounts, and use our tools.
• Learn the basics of our products, manufacturing processes, and industry so you can add real value in conversations while not pretending to know what you don't.

Qualifications

Required

• 1+ year of experience in sales, account management, or customer-facing role (B2B preferred, but not mandatory).
• Key character traits we're looking for: empathetic, accommodating, enjoys problem-solving, thrives in a chaotic environment, and has a good sense of humour.
• Strong communication skills (clear writing, professional email etiquette, and comfortable on the phone/Teams).
• Proven ability to stay organized: managing multiple customers and/or projects with grace.
• Entrepreneurial mindset: proactive, resourceful, and comfortable taking initiative without being micromanaged.
• Comfortable contributing to a small, fast-growing team with shifting priorities.

Nice to Have

• Experience in manufacturing, engineering, industrial sales, or technical products.
• Familiarity with CRM systems.
• Basic understanding of B2B sales cycles (quotes → prototypes → production orders).

What This Role Is Really Like

• You'll 
  own real customer relationships
   early on, not just do background admin work.
• Your day will jump between quoting, problem solving, chasing down answers internally, and talking to customers - 
  it's anything but boring
  .
• You'll work closely with the Sales Manager and leadership team, with lots of room to grow into a more senior sales or account management role as the company scales.