AI Product Marketing Manager

Description
TAG Software Group is looking for a AI Product Marketing Manager to join our team in Montréal, Canada (Hybrid).

About Tag Software Group
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don't buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.

Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.

Investment Approach
Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That's right; we don't sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers' and workers' well-being over short-term goals.

Culture
TAG Software Group is more than just a place to work; we're a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we're proud of them. We Dream Big, Stay Humble, and Stay Hungry.

Position Description
We are seeking a full-stack, execution-focused Team Marketer who brings creativity, autonomy, and a growth mindset. You will own and execute marketing across content creation, social media, email, website updates, growth initiatives, and go-to-market activities. This role requires someone who can move quickly, operate independently, and collaborate closely with leadership, sales, and product teams to support growth across North America.

Key Responsibilities
Strategy + Execution

• Drive Sadie's day-to-day marketing across content, email, website, social, and outreach
• Build clear messaging and positioning for dealership GMs, service directors, and owners
• Collaborate closely with founders, sales, and product on GTM and lead generation

Content, Creative & Web

• Design visual content (graphics, product visuals, ads, social assets) using tools like Figma/Canva
• Create written content: LinkedIn posts, product explainers, case studies, landing pages, emails
• Manage the Sadie website (Framer is a must)
• Create or edit short-form video content using AI or lightweight tools (product demos, social clips)
• Own Sadie's social presence, especially LinkedIn (organic + paid campaigns)

Email & Lifecycle Marketing

• Plan, write, design, and run email campaigns (newsletters, sequences, product updates)
• Manage CRM and email tools (HubSpot, Mailchimp, Apollo, or similar)
• Track email performance and iterate quickly

Growth & Demand Generation

• Run growth experiments to drive awareness and inbound leads
• Build and optimize outreach sequences (email, LinkedIn, video)
• Execute multi-channel campaigns and double down on what works
• Drive organic discovery through content, SEO, and targeted outreach

Product & GTM Support

• Support product launches with messaging, visuals, and distribution plans
• Translate features into compelling stories for dealership teams
• Collaborate with product to understand updates and shape communication

Analytics

• Track and analyze key performance metrics (GA4, LinkedIn analytics, email metrics)
• Use insights to improve content, campaigns, and funnel performance

Requirements

• 3+ years of marketing experience in a startup environment
• Ability to design visual content (Figma, Canva, or similar)
• Experience running email campaigns end-to-end
• Comfort with CRM / email tools (HubSpot, Mailchimp, Apollo, etc.)
• Strong writing, messaging, and content creation skills
• Ability to build landing pages (Framer is a must)
• Basic analytics skills (GA4, social analytics, email metrics)
• Comfort using AI tools (content, video, automation)
• High learning velocity, scrappy mindset, and proactive attitude
• Automotive or SaaS experience is a major plus

ADDITIONAL Or PREFERRED QUALIFICATIONS

• Experience as an early marketing hire
• Background in product or growth marketing
• Familiarity with AI/ML technologies or automation tools
• Understanding of operational buyer personas
• Technical curiosity and comfort learning new tools quickly

Benefits

• High ownership and autonomy over marketing direction
• Opportunity to work directly with leadership in a fast-paced environment
• Minimal bureaucracy and rapid decision-making
• Access to advanced AI tools to enhance output
• Opportunity to shape a growing brand across North America
• Role with real impact on growth and customer acquisition

Ready to join a collaborative and innovative team where you can make an immediate impact?