Advanced Data Analytics and Automation

2 weeks ago

Mississauga ON LZ L, Canada 64f539d0-c843-4319-8a5e-d2340572dff2 Full time $62,400 - $73,200 per year

About the Role

HKC Construction is looking for a versatile digital specialist who can lead our online marketing, SEO, data analytics, and custom app / tool development. This role combines marketing skills with hands-on programming to help us generate leads, improve operations, and make better data-driven decisions.

Key Responsibilities

Marketing & SEO

  • Plan and execute digital marketing campaigns (website, email, social media, paid ads).
  • Improve search engine rankings for HKC Construction (SEO on-page and off-page).
  • Create and manage landing pages for lead generation (residential, commercial, and specialty services).
  • Track campaign performance and continuously improve cost per lead and conversion rates.

Data Analytics & Reporting

  • Design and maintain dashboards to track KPIs (leads, bids, win rates, project pipeline, marketing ROI).
  • Clean and analyse data from different sources (website, CRM, project management tools, accounting systems).
  • Use advanced data analytics and automation to identify trends, forecast demand, and support pricing and bidding decisions.
  • Present clear, actionable insights to management on a regular basis.

App & Web Development

  • Develop and maintain simple web apps, internal tools, or client portals to support sales and project teams.
  • Work with internal stakeholders to understand workflows and turn them into digital tools (e.g., quote calculators, site inspection forms, status tracking).
  • Ensure our website and apps are fast, secure, mobile-friendly, and easy to use.

Programming & Automation

  • Build scripts, integrations, and automations between systems (e.g., website → CRM → email → reporting).
  • Use APIs to connect marketing platforms, project management tools, and other software we use.
  • Implement automation for repetitive tasks such as reporting, follow-up emails, and data syncing.

Collaboration & Strategy

  • Work closely with management to align digital initiatives with business goals.
  • Support sales, estimating, and operations teams with tools and data they need.
  • Stay current on digital trends in construction and recommend practical improvements.

Qualifications

Must Have

  • Experience in digital marketing and SEO (on-page, technical SEO, and basic link-building).
  • Strong skills in data analytics (e.g., Excel/Sheets, Google Analytics, Looker Studio, or similar tools).
  • Experience with web development (HTML, CSS, JavaScript) and at least one programming language (e.g., Python, , or similar).
  • Experience building or maintaining web apps, dashboards, or internal tools.
  • Ability to manage projects end-to-end and communicate clearly with non-technical team members.

Nice to Have

  • Experience in construction, real estate, or related industries.
  • Experience with CRM systems and marketing automation platforms.
  • Familiarity with cloud platforms (e.g., AWS, Azure, or GCP).
  • Experience applying AI/advanced analytics tools to marketing or operations (e.g., lead scoring, forecasting).

What We Offer

  • Opportunity to build and own the digital function inside HKC Construction.
  • Direct impact on lead generation, revenue, and operational efficiency.
  • A role that blends marketing, data, and development in one position.

Job Type: Full-time

Pay: $20.00-$35.00 per hour

Expected hours: 40 per week

Benefits:

  • Dental care

Work Location: In person

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