UX Designer

Job Description:

On behalf of our client, Affinity is looking for a UX Designer. You will play a critical role in defining how users discover, interact with, and enjoy our platform. You will lead the creation of intuitive, high-impact experiences that make complex technology feel effortless—working closely with product, engineering, and design stakeholders to shape the future of consumer gaming. This is a hands-on role ideal for a designer who combines creative excellence with strong product thinking and a passion for building elegant solutions in fast-moving, technically innovative environments.

Responsibilities:

• Lead UX and UI design for our global consumer platform, ensuring a seamless and intuitive user experience across web and mobile.

• Translate complex product requirements into clear user flows, wireframes, prototypes, and high-fidelity UI designs.

• Develop and refine user journeys for a D2C audience, including onboarding, discovery, personalization, and gameplay experiences.

• Conduct user research and usability testing to validate assumptions and improve product decisions.

• Collaborate closely with Head of Product and Engineers to align design solutions with business goals, technical realities, and performance constraints.

• Establish and promote best-in-class UX practices, helping coach and elevate teammates as needed.

• Build and evolve a scalable design system, ensuring visual consistency and efficiency across the product.

• Contribute to product and UX strategy by bringing a strong point of view informed by user insights, data, and industry best practices.

• Champion a culture of continuous improvement, experimentation, and customer-centric thinking across the product organization.

• Contribute to special initiatives and strategic programs as directed by executive leadership.

Qualifications:

• 8+ years of experience in UX and UI design, with a strong track record in consumer-facing (D2C) digital products.

• Proven experience designing gaming UX, interactive entertainment interfaces, or deeply engaging real-time user experiences.

• Expertise in onboarding, personalization, engagement, and retention flows, with a deep understanding of user lifecycle design.

• Experience working on real-time, high-performance applications, ideally with complex state, fast interactions, or streaming-based systems.

• Strong background in B2C growth including activation, engagement funnels, behavioral nudges, and conversion optimization.

• Hands-on experience conducting user research, prototyping, and usability testing to drive informed product decisions.

• High proficiency in Figma and modern UX/UI design workflows.

• Ability to collaborate effectively with Product Managers and Engineers in fast-paced technical environments.

• Strong storytelling and communication skills, able to influence decisions across teams.

Nice to Have:

• Strong, balanced expertise across both visual design and UX, with a portfolio demonstrating polished interfaces and deep user-centered problem solving.

• Experience in industries such as gaming, streaming, and consumer applications, especially those involving high user engagement and real-time interactions.

Knowledge of motion design or micro-interactions to enhance feedback, immersion, and fluidity.

• Familiarity with responsive design for web, mobile, and multi-device experiences.

• Experience building or contributing to scalable design systems.

About You:

• You are user-obsessed and deeply curious about how people engage with digital platforms.

• You balance creativity with structured problem-solving.

• You thrive in environments that blend high ambiguity with high impact.

• You communicate clearly and proactively, influencing decisions across teams.

• You bring strong ownership and love seeing your work come to life.

• You are excited by the challenge of designing for a global consumer audience.

• You want to help shape a platform that could redefine how the world plays games

Affinity Earn:

Know someone who's great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity- or browse our jobs & follow us at

About Affinity:

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-

Job Number: 12844