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Head of Marketing Communications

2 days ago


Toronto, Ontario, Canada Buyapowa Full time

Buyapowa is hiring a Head of Marketing Communications to modernise how we show up with enterprise buyers.

We have strong foundations: a clear proposition, a defined brand, and deep expertise across the business. Where we're underpowered is in how that story appears day to day, in the channels enterprise audiences now pay attention to — social, content, video, and ongoing market conversation.

This role exists to close that gap.

You'll work closely with — and report into — our long-standing Marketing Director, partnering with our Brand function to turn existing narrative and positioning into modern, high-impact communications that build relevance, confidence, and momentum with senior decision-makers.

This is a senior, hands-on role. We're not looking for someone to create decks or invent frameworks. We're looking for someone who knows how to make good thinking actually travel.

What You'll Own

  • Activating our narrative across modern channels, not reinventing it
  • Social strategy and execution, particularly LinkedIn (company and founder)
  • Video and contemporary content formats that feel credible to enterprise buyers
  • Thought leadership and POV rooted in real enterprise SaaS experience
  • Translating brand, product, and commercial thinking into a consistent external presence
  • Keeping Buyapowa visible, current, and part of the conversation — not just present at launch moments

What We're Looking For
You almost certainly have:

  • Proven experience in B2B enterprise SaaS marketing communications
  • A track record of adapting brand and narrative for modern buyer behaviour
  • Time spent working in North American SaaS (US or Canada strongly preferred)
  • Strong instincts for what resonates with senior enterprise audiences
  • The confidence to operate autonomously and ship work without heavy management

You don't need to build a brand". But you do need to know how to make one work hard in the wild.

How You'll Work

  • Reporting into our Marketing Director, in close partnership
  • Collaborating with Brand, Product, Sales, and Leadership
  • High trust, high autonomy, low bureaucracy
  • East Coast North America a bonus

Why Buyapowa

  • We work with serious enterprise brands in regulated industries.
  • Our thinking is strong. Our product is proven.
  • We simply haven't been loud or consistent enough in the channels that now matter.
  • This role gives you the mandate to change that.

And The Benefits To Match

  • Learning & Development – You'll have a personal learning budget and clear growth goals every six months
  • Ownership – You'll be eligible for our generous equity incentive plan after passing probation
  • Wellbeing – YuLife rewards for healthy habits, plus 24/7 GP access and mental health support via HealthHero and YourHalo
  • Work–life balance – Rest is encouraged and protected
  • Remote-first – We'll provide the tools and setup you need to do your best work from anywhere
  • Family-friendly flexibility – We support whatever your home life looks like