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PPC Team Lead

2 weeks ago

Canada Tribute Technology Full time $80,000 - $120,000 per year

Tribute Technology is an established best-in-class Software as a Service technology company and solutions provider. Our customers include some of the largest and most prominent media brands in the world, spanning 4 continents and reaching millions of users every day. Our mission is to make meaningful connections between our customers and their users through innovation and a commitment to excellent user experience.

ABOUT TRIBUTE TECHNOLOGY:

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and profitability for funeral homes and obituary hosting services. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users. Tribute is a unique new model that brings the stability of B2B software PLUS the explosive growth and valuation of eCommerce. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.

ABOUT YOU:

We're seeking a PPC Lead to own strategy, execution, and performance across paid search (primarily Google Ads) and complementary channels. You'll set the vision, manage budgets, guide a small team/partners, and be accountable for hitting growth and efficiency targets for a portfolio of SMB clients across North America.

If you're a hands-on strategist who can both build and scale high-performing campaigns—and you love mentoring others—we'd love to meet you.

WHAT YOU'LL DO:

  • PPC Campaign Management: Develop, implement, and manage paid search campaigns across Google Ads and other paid search platforms. Ensure campaigns are optimized to meet business goals and KPIs.
  • Campaign Optimization: Regularly monitor and optimize campaigns to maximize performance. This includes adjusting bids, targeting, ad copy, and keywords to ensure high-quality traffic and increased conversions.
  • Keyword Research & Strategy: Conduct thorough keyword research to identify the most relevant and high-performing keywords for campaigns. Develop bidding strategies and structure campaigns to improve overall performance.
  • Performance Tracking & Reporting: Track key metrics such as clicks, conversions, impressions, and ROI. Provide reporting and regular feedback to leadership and key stakeholders, highlighting performance insights and areas for improvement.
  • Team Management: Oversee a team of US and offshore staff with diverse skill sets, ensuring effective collaboration and productivity.
  • Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
  • Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
  • Stay Updated on Digital Marketing Trends: Keep up to date with the latest trends, best practices, and features across all Paid Search platforms. Recommend and implement new strategies or tactics as needed.

WHAT YOU'LL NEED:

  • Proven experience managing PPC campaigns, preferably in Google Ads.
  • Strong understanding of paid search concepts, including keyword research, bidding strategies, and ad copywriting.
  • Familiarity with tracking tools and analytics platforms such as Google Analytics, Google Ads, and other third-party tools.
  • Analytical mindset with the ability to assess campaign performance and optimize strategies for better results.
  • Strong attention to detail and ability to work under deadlines.
  • Excellent communication skills and ability to collaborate effectively with the team.
  • Ability to manage budgets and deliver results within set targets.
  • Knowledge of social media advertising platforms (Facebook, LinkedIn, etc.) is a plus.
  • Experience with A/B testing and conversion rate optimization (CRO) is a plus.

PREFERRED QUALIFICATIONS:

  • Google Ads certification or other relevant PPC certifications.
  • Experience with paid search campaigns for both B2B and B2C.
  • Familiarity with SEO and SEO tools such as SEMRush, Ahrefs, and Google Search Console.

BENEFITS:

  • Competitive salary
  • Comprehensive benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays, Corporate Equipment).
  • Outstanding collaborative work environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.

We are not sponsoring visas for this role at this time.