General Manager, Houseful

Job Description

Houseful is a digital real estate and homebuying platform on a mission to make buying and owning a home more straightforward and more accessible for Canadians. From affordability calculators and home listings to equity insights and financial product integration, Houseful is building the most complete homeownership experience in the country.

 WHAT IS THE OPPORTUNITY

We're seeking a visionary and execution-driven General Manager (GM) to lead Houseful through its next stage of growth. The ideal candidate is a passionate leader with a deep understanding of the Canadian real estate ecosystem, a track record of scaling early- to growth-stage technology or products companies, and the ability to align business strategy with exceptional customer experience. This role requires an experienced working with product-led strategies focused on customer engagement and acquisition.

Houseful is backed by the scale, trust, and resources of RBC but operates with the agility of a startup under the RBCx Portfolio of Companies. If you're driven to reshape one of the most critical decisions in people's lives, this is your moment.

WHAT WILL YOU DO?

• Own and evolve Houseful's strategic roadmap in partnership with RBCx and RBC Home Equity Finance (HEF), aligning business goals with product innovation and revenue growth.

• Build and maintain a strong, collaborative partnership with RBC HEF to ensure Houseful becomes a key channel for client acquisition and mortgage growth.

• Lead a dynamic cross-functional team across product, sales, strategic finance, and operations. 

• Drive customer acquisition, engagement, and monetization by developing and executing go-to-market strategies.

• Represent Houseful to senior stakeholders at RBC, partners, and the public, as needed.

• Ensure operational excellence and performance tracking across all functions.

WHAT DO YOU NEED TO SUCCEED?

• Proven experience as a strategic leader, general manager, or executive in an early or growth-stage tech company.

• Strong technical acumen, comfortable with leading in a product or data-led environment.

• Strong understanding of the Canadian real estate market, customer dynamics, and homebuying lifecycle.

• Demonstrated success in building and scaling cross-functional teams and able to engage credibly with product, engineering, and design (PED) teams.

• Track record of growing customer-centric platforms and driving engagement through product innovation and actionable data insights.

• Excellent communication and stakeholder management skills—comfortable reporting to board-level and enterprise stakeholders.

• Passion for transforming how Canadians engage with homeownership and financial services.

 Must have

• A bachelor's degree in a Business, Computer Science, Finance or Economics.

• 12+ years of experience in product, operations, or strategy, preferably in a startup environment or company.

• Proven track record of scaling product-led growth (PLG) through experimentation and data-informed decisioning.

• Experience defining customer segmentation, acquisition, and retention models.

Nice-to-have

• An advanced degree, such as an MBA or an advanced degree.

• Experience in fintech marketplace, or PLG business models.

• Background in financial services or regulatory environments is a plus.

• Knowledge of predictive analytics, churn forecasting, and revenue modeling.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• A world-class training program in financial services

• Flexible work/life balance options

• Opportunities to do challenging work

#RBCx

#Houseful

Job Skills

B2B Product Management, Competitive Markets, Computer-Aided Design (CAD), Conceptual Thinking, Customer Service, Growth Strategies, Manufacturing Trends & Directions, Monetization, Monetization Strategies, Product Development Lifecycle, Product Development Methodology, Product Management, Product Management Strategy, Product Manufacturing, Product Testing, Prototype Manufacturing, Value Realization

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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