Queen City Distillers
2 weeks ago
Queen City Distillers is a proud, Saskatchewan-made brand committed to crafting premium spirits and delivering memorable guest experiences through its products, tastings, events, and venue offerings including: a retail liquor store, sports bar, premium wine and spirits bar, elevated restaurant, speakeasy and a 1,500-person live music venue. As the brand grows, there is a strong opportunity to build meaningful awareness and engagement through consistent, high-quality marketing execution and content creation.
The Marketing Coordinator will support the day-to-day marketing activities for Queen City Distillers, including social media planning and management, website updates, basic photo/video capture and editing, and ongoing content creation for promotional campaigns. This role is a hands-on, execution-driven position for a creative and organized marketing professional who thrives in a fast-paced environment and is eager to build and grow a premium consumer brand.
To build Queen City Distillers into one of Canada's most recognizable and admired premium lifestyle brands by consistently delivering engaging content, strong digital presence, and effective marketing execution.
This will be achieved through storytelling that reflects our craft, our community, and our experiences, driving increased visitation, product demand, social engagement, and brand loyalty. Every day, the Marketing Coordinator will help ensure that Queen City Distillers stays active, visible, and compelling across all consumer touchpoints.
Duties & Responsibilities
Social Media Planning & Management
- Develop and execute weekly and monthly social media calendars aligned to brand priorities, campaigns, and events.
- Create and publish content across key platforms (Instagram, Facebook, TikTok, LinkedIn where applicable).
- Manage community engagement including responding to DMs, comments, and customer inquiries in a timely and professional manner.
- Monitor social performance and recommend optimizations to improve reach, engagement, and conversions.
Content Creation (Photo/Video/Graphic Support)
- Capture basic photo and video content for products, events, venue experiences, and day-to-day brand storytelling.
- Edit content into platform-ready assets (Reels, stories, posts, promotional graphics).
- Use Photoshop and the Adobe Creative Suite to design and update marketing materials, signage, and promotional assets.
- Support the creation of digital and print materials including posters, menus, ads, invitations, and promotional flyers.
Website & Digital Content Management
- Maintain and update website content including event listings, product information, promotions, job postings, blog posts, news stories and venue details.
- Support email marketing efforts including drafting, formatting, and scheduling newsletters and promotional sends.
- Ensure brand consistency across all digital touchpoints.
- Manage business information on Google My Business, and other related platforms.
- Manage and respond to all reviews across Google, Yelp, OpenTable and other like-platforms.
Campaign & Event Support
- Plan and support promotional campaign rollouts including asset creation, social posting, and in-venue marketing support.
- Assist in marketing the complex's event calendar, including special announcements, retail promotions, concerts, special nights, tastings, tours, special releases, and venue activations.
- Coordinate with internal teams to gather information and ensure marketing timelines are met.
Digital Strategy & Performance Marketing
- Oversee portfolio-wide digital strategy including web, social, email, content platforms, and paid media.
- Implement and manage performance marketing tools, analytics dashboards, and reporting systems to track KPIs and improve results.
- Ensure marketing investments and campaign decisions are guided by measurable outcomes and ROI.
Brand & Community Support
- Support local partnerships, collaborations, and cross-promotions that grow brand visibility and community engagement.
- Help maintain brand voice and ensure content reflects quality, authenticity, and premium positioning.
- Identify and propose creative marketing ideas that support growth goals and seasonal initiatives.
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