Marketing Manager

2 weeks ago

St John's, Newfoundland and Labrador, Canada Fonemed Full time
Marketing Manager
Full Time

Fonemed is seeking a creative, detail-oriented and strategic Marketing Manager to help bring our brand to life, support campaign execution, and drive engagement across digital and traditional channels. You'll play a key role in developing and delivering marketing strategies that promote Fonemed's products and services, helping us expand our reach and strengthen our impact in the healthcare and healthcare technology space.

Position Overview

The Marketing Manager will lead the planning, execution, and optimization of integrated marketing campaigns that drive brand awareness, engagement, and business growth. This role requires a strategic thinker, creative storyteller, and data-driven marketer who can align initiatives with company objectives, guide cross-functional teams, and deliver measurable results across digital and traditional channels.

Key Responsibilities:
Campaign Leadership & Strategy
  • Plan, develop, and execute integrated marketing campaigns that support company goals, product launches, and business development priorities.
  • Manage campaign budgets, timelines, and performance metrics to ensure successful execution.
  • Drive brand awareness, engagement, and growth through innovative marketing strategies.
Content & Storytelling
  • Craft compelling, audience-driven messaging and creative content that communicates Fonemed's mission, vision, and impact.
  • Collaborate with internal teams and external partners to produce case studies, social media content, digital assets, and marketing collateral.
  • Ensure consistent brand voice, tone, and visual identity across all marketing channels.
Digital Marketing & Analytics
  • Oversee digital marketing strategy including website, SEO, paid media, email campaigns, and social media platforms.
  • Track, analyze, and report on campaign performance, using insights to optimize current and future initiatives.
  • Identify trends, opportunities, and areas for growth to enhance marketing impact.
Collaboration & Leadership
  • Partner with cross-functional teams including sales, clinical, product, and leadership to align marketing strategies with organizational objectives.
  • Support events, product launches, and PR initiatives.
  • Mentor and guide marketing staff and coordinate with creative or agency partners to ensure high-quality deliverables.
Skills and Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • 5 years of experience in marketing, with a focus on campaign management, digital strategy, and content development.
  • Proven ability to lead integrated marketing campaigns and deliver measurable results.
  • Strong understanding of digital marketing tools, analytics, and performance measurement.
  • Exceptional written and verbal communication skills, with a talent for storytelling.
  • Strong attention to detail.
  • Collaborative mindset, able to work across teams and manage multiple priorities.
  • Experience in healthcare or technology sectors is an asset.
Why Work with Us

With over 20 years in the telehealth industry servicing clients across North America, Fonemed prides itself on providing outstanding client experience and practicing a culture of care in everything we do. We are a growing company who values our greatest resource - our people We provide a collaborative company culture and a welcoming team. We offer our team the opportunity to work in an exciting industry and a competitive compensation package, including health benefits and retirement saving options, as well as a great paid leave program. If you are looking for a company that values you, apply today

Fonemed is an equal opportunity employer and is committed to diversity, equity, and inclusion. We appreciate the interest of everyone who applies for the position, however only those selected for an interview will be contacted. Please visit our website at

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