Sr. Integrated Marketing Communications Manager

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here.

Location:
This is a hybrid role with a minimum in-office requirement of 3 days per week in the Ottawa, ON office located at 40 Hines Rd, Ottawa, ON K2K 2M5.

Position Summary
As part of the consumer marketing team, the Sr. Integrated Marketing Communications Manager will be responsible for helping to support various initiatives designed to drive consumer awareness of Trend Micro's brand, products, and services in multiple countries.

Responsibilities
The primary responsibilities of this role include:

• Planning, execution and measurement of integrated communications strategies needed to support various marketing campaigns designed to raise awareness of the company brand, products, services, events or other initiatives.
• Establishing and enforcing key brand messaging guidelines that support the brand worldwide and ensure consistency across various communications channels including the media, social media, website, speaking engagements, or events.
• Supporting the development of content or materials to be used in media relations, social media, events, speakerships, webinars, or campaigns by working closely with marketing agencies or leveraging internal resources.
• Overseeing social media platforms by supervising the development of the content calendar, overseeing development of social media assets, and measuring/reporting on effectiveness of posts and campaigns that involve a social media element.
• Supervising marketing agencies by establishing relevant success metrics and ensuring agencies are executing against those metrics and within budget.
• Staying on top of the latest marketing trends, tech tools, and best practices to continually innovate and implement cutting-edge strategies where applicable.

Qualifications

• At least 8-10 years of marketing experience in the consumer and/or cybersecurity industry.
• Post-secondary education (degree or diploma) in marketing, communications or equivalent experience.
• Excellent writing and verbal communication skills as well as strong creative and visual storytelling abilities. Knowledge of graphic design tools a plus.
• Proven experience running successful integrated marketing communications programs or marketing campaigns.
• Strong understanding of social media platforms, processes for community management, and relevant success metrics.
• Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones.
• Impeccable attention to detail as well as strong project management skills.
• Previous experience managing marketing agencies.
• Ability to collaborate effectively with a network of global and cross-functional teams.
• Occasional international and domestic travel required.

DEI Commitment
Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You
You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Group benefits program with health and dental coverage
• Telehealth Virtual Health Services
• Life Insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Critical Illness Insurance
• Mental Health Wellness Program
• Wellness Incentive Program
• Retirement Savings Programs with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Trend Micro Canada has been recognized as one of the National Capital Region's Top Employers. If you're curious to learn more, click the link below to discover why joining Trend Micro could be the perfect career move for you: Trend Micro Top Employer

Be Passionate. Be Innovative. Be a Trender.
No sponsorship will be provided for work permit applications or renewals for this position now or in the future.
For applicants in the province of Ontario,
Trend Micro Canada is committed to fair and equitable compensation practices. The salary for this role is CAD $87, CAD $118, A candidate's final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.