Social Media Strategist and Community Manager

Aviso:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic 'oneaviso' culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at

The Opportunity:

We're looking to fill an opening for a Social Media Strategist and Community Manager for 12 months.

Reporting to the Director of Marketing, Qtrade, the Social Media Strategist and Community Manager leads the development and execution of Qtrade's, NEI's and Aviso Wealth's social media strategy across all platforms. The Manager is responsible for driving brand awareness, engagement, and advocacy across business lines with a strong focus on Direct Investing (Qtrade). This role will be responsible for content creation, community management, influencer partnerships, and real-time engagement, ensuring alignment with business objectives and compliance standards. As a key member of the marketing team, this role builds collaborative relationships across teams and departments to amplify campaigns and support organizational growth.

Who you are:

• Service – You put your clients' needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on "getting things done", as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

What your day looks like:

Strategy & Planning

• Develop and implement a multi-brand social media strategy aligned with business goals and audience needs
• Lead the creation of platform-specific strategies for Meta, TikTok, Reddit, YouTube, LinkedIn and emerging channels
• Build and manage a content calendar that supports campaigns, product launches, and brand storytelling

Content Creation & Execution

• Develop engaging, compliant content (posts, videos, reels, shorts, etc.) tailored to each platform and audience
• Collaborate with internal creative teams and external partners to produce high-quality multimedia content
• Ensure content is optimized for performance and aligned with brand tone and visual identity

Community Engagement

• Monitor and engage with audiences across platforms to build community and trust
• Identify and collaborate with influencers and creators to extend reach and relevance
• Stay on top of trends, conversations, and sentiment to inform content and engagement strategies
• Foster an active and engaged community by responding to comments, DMs, and mentions with authenticity
• Identify and engage with influencers, fintech writers, and brand ambassadors to expand reach. Build relationships with influencers and partners to encourage user-generated content and mentions
• Monitor social media trends, competitor activity, and emerging platforms to stay ahead

Analytics & Optimization

• Track and analyze performance metrics to evaluate effectiveness and inform continuous improvement
• Experiment with new content formats, posting strategies, and advertising tactics to enhance performance; Conduct testing and audience segmentation to refine targeting and messaging
• Deliver regular reports with insights and recommendations to stakeholders
• Manage social media tools for publishing, listening, and analytics

Collaboration & Governance

• Partner with compliance, legal, and brand teams to ensure all content meets regulatory and brand standards
• Support integrated marketing campaigns by aligning social media with broader initiatives. Collaborate with marketing teams on paid social campaigns to drive brand awareness, activation and acquisition

Requirements

Your experience and skills:

• 5+ years of experience in social media marketing, with 2+ years in financial services or a regulated industry
• Bachelor's degree in business/marketing, public relations, communications or a related field
• Proven track record of building and executing successful social strategies across Meta, TikTok, Reddit, and YouTube
• Proficiency in social management platforms such as Brandwatch, Hootsuite, or Sprout Social, with the ability to analyze performance data
• Strong content development skills, including video and short-form storytelling
• Analytical mindset with experience using data to drive decision.
• Excellent collaboration, and project management skills
• Fluent communication skills in English are required and bilingual skills in French are an asset
• Knowledge of compliance considerations in financial marketing is an asset
• Highly organized, detail-oriented, and results-driven

Benefits

Why Aviso?

At Aviso, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.

Your Information

By submitting your application, you consent to the collection, use, and disclosure of your provided personal information for the purposes of assessing your qualifications and suitability for employment with Aviso. Your information will be handled in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation. Your data may be shared with authorized personnel involved in the recruitment process and retained only as long as necessary to fulfill these purposes or as required by law.

Further information is available on the Privacy link on our Career Page – Privacy Policies

Equal Employment Opportunity

Aviso welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso is a leading wealth management and investment services provider for the Canadian financial industry, with approximately $145 billion in total assets under administration and management, and over 1,000 employees. We're building a comprehensive, technology-enabled, client-centric wealth services ecosystem. Our clients include our partners, advisors, and investors. We're a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our partners depend on Aviso for specific solutions that give them a competitive edge in a rapidly evolving, highly competitive industry. Our investment dealer and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager, NEI Investments, specializes in investing responsibly. Our online brokerage, Qtrade Direct Investing, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios, serves investors who prefer a hands-off approach. Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms. We have offices in Toronto, Vancouver, Montreal, and Winnipeg. Aviso is backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. We're proud to power businesses that empower investors.

A career with Aviso means being part of a group of talented, energetic professionals who live their values every day, and belonging to an organization dedicated to your success and career development. If you're looking for interesting and challenging work, at a company committed to its people, apply to join our team.

Salary

This position is posted with an expected salary range of CAD per hour. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.