Technical Sales

Location:
Regina or Saskatoon region.

HSL Automation Ltd
is a privately owned and operated company based in Western Canada with a strong industry presence representing world-class manufacturers. We specialize in
Variable Frequency Drives (VFDs), Power Quality, and Custom Integration
, providing high-quality products, solutions, and services to commercial and industrial customers across Western Canada.

As a progressive and rapidly growing company, HSL Automation offers a unique opportunity for
career development, technical growth, and long-term advancement
.

We are currently seeking a
highly motivated, technically capable, and customer-focused professional
to join our team in a
Technical & Outside Sales-focused role
, supported by hands-on technical service experience.

The Role

This role is primarily focused on
outside technical sales and customer development
, with a strong emphasis on
solution-based & value added sales.

The successful candidate will act as a trusted technical advisor to customers, supporting sales activities with product knowledge and practical field experience.

Hands-on
technical service and commissioning experience is highly preferred
to support customers through commissioning, troubleshooting, and solution recommendations, however, is
not intended to be a full-time service role
.

You will be a key technical resource for customers while also identifying opportunities to support and grow accounts through HSL Automation's product and solution offerings in Saskatchewan as we establish and grow our team in the region.

Customer interaction and regional travel are essential parts of this role.

Key Responsibilities

Technical & Outside Sales (Primary Focus)

• Develop and grow new and existing customer accounts across the assigned territory
• Conduct regular customer meetings, site visits, and technical consultations
• Deliver technical presentations, demonstrations, and solution recommendations
• Identify, pursue, and follow up on sales opportunities, leads, and quotations
• Support project-based and day-to-day sales across HSL Automation's product portfolio in the assigned region
• Participate in industry events, trade shows, and customer training sessions

Technical Service & Support (Preferred Capacity)

• Leverage field service, commissioning, or troubleshooting experience to support sales discussions
• Perform field service, troubleshooting, and start-up / commissioning of VFDs
• Conduct customer training and technical demonstrations

Collaboration & Planning

• Work closely with Inside Sales, Technical Services, Production, and Management
• Contribute to account planning and reporting on customer activities and opportunities
• Help strengthen the overall HSL Automation customer experience in Saskatchewan

Qualifications & Experience

Required / Strongly Preferred

• 3 or more years of experience in technical sales, low voltage applications, or technical solution-based selling
• Strong electrical and technical aptitude, ideally within industrial or commercial environments
• Excellent customer-facing communication and relationship-building skills
• Ability to work independently, manage priorities, and travel within the region
• Entrepreneurial, self-driven mindset
• Valid driver's license

Highly Preferred / Assets

• Background in any combination of electrical, field service, commissioning, troubleshooting, or technical support
• Understanding of 3-phase power and electrical networks
• Ability to read and interpret electrical and control schematics
• Electrical / Electronic Technology Certification is an asset
• Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)

What HSL Automation Offers

• Positive and supportive team
• Hybrid work
• Competitive salary and performance-based bonus
• Vehicle Plan
• Factory and in-house training with continuous education
• Comprehensive health plan
• Safe, supportive, and growth-oriented work environment
• Long-term career path in a technically dynamic and growing organization

If you feel you are a qualified candidate and can contribute to our progressive and growing organization, please send your resume to or apply through the LinkedIn job post.

We thank all interested applicants, however, only those under consideration will be contacted.