Associate, Marketing Operations

About League

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League's platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare's most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary:

As an Associate, Marketing Operations, you will play a key role in enabling personalized, data-driven member communications and engagement at scale. This role supports the configuration and execution of marketing campaigns within League's marketing automation ecosystem, ensuring the right message reaches the right member at the right time.

You will collaborate with cross-functional teams including Health Solutions, Data, Product, and Client Success, to translate marketing and client objectives into operational configurations within League's MarTech stack. This includes managing audience segmentation, configuring campaigns, ensuring data accuracy, and supporting the deployment of automated member journeys.

This is a hands-on, detail-oriented role ideal for someone early in their marketing operations career who thrives at the intersection of technology and marketing, and who wants to make a measurable impact on health engagement outcomes.

In this role, you will: 

• Creatively engage with AI to drive efficiency and accuracy of MarTech configurations.
• Execute configuration and setup of member marketing campaigns, including email, push notifications, and in-app communications.
• Support the Sr. Manager, Marketing Operations in building and maintaining standardized, scalable marketing automation frameworks.
• Collaborate with internal teams to translate campaign briefs and engagement strategies into accurate and compliant MarTech setups.
• Partner with Data and Engineering teams to ensure data models, attributes, and integrations are correctly structured for campaign use.
• Conduct quality assurance (QA) and testing of campaigns, ensuring targeting accuracy, message logic, and trigger functionality.
• Support troubleshooting and triaging of configuration or data-related issues within the marketing stack.
• Document workflows, configurations, and processes to ensure knowledge sharing and repeatability.
• Contribute to the continuous improvement of marketing setup standards and automation best practices.
• Maintain compliance with data privacy laws (e.g., CASL, GDPR) and internal security protocols in all campaign configurations.
• Security-related responsibilities: 
  • Compliance with Information Security Policies
  • Ensure access management is performed in compliance with the employee's role and responsibilities
  • Responsibility and accountability for executing League's policies and procedures within the department/ team
  • Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
  • Compliance with Information Security Policies

We are looking for: 

• 1–3 years of experience in marketing operations, campaign management, or marketing technology support.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud preferred).
• Basic understanding of data structures, segmentation logic, and campaign workflows.
• Strong attention to detail with a focus on accuracy and quality control.
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Highly organized and able to manage multiple tasks in a fast-paced environment.
• Familiarity with data privacy and compliance standards (CASL, GDPR).
• SQL or basic data querying skills are a plus.
• Proficiency with JIRA or project management tools an asset.

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$70,000 - $75,000 CAD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at

Our Application Process:
 
Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:

• Learn about our platform, leadership team and partners
• Highmark Health, Google Cloud, League: new digital front door to seamless care
• Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
• League raises $95 million USD in Series C to build world's leading healthcare CX platform
• Forbes x League: The Platformization Of Healthcare Is Here
• Fast Company x League: If we want better innovations in healthtech, we need more competition

Work Location:

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role's posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you'll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

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Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here.

Review our for information on how League is protecting personal data.

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