Programmatic Marketing Operations Manager

2 days ago

Toronto, Ontario, Canada Definity Full time US$69,000 - US$127,000 per year
Description

Are you the kind of person who gets excited by clean campaign setups, perfect pacing, and squeezing more performance out of every media dollar? Cool. Us too 

We're looking for a Programmatic Marketing Operations Manager to help run high-performing digital campaigns for our direct-to-consumer insurance brands: Sonnet and Petline. This role is perfect for someone who loves data, platforms, and figuring out how to make things work better. You'll get to shape how our brands show up online. You'll work in a supportive, fast-moving team that values smart thinking, open collaboration, and high performance. And if you like a good meme or GIF, you'll fit right in. 

What You'll Be Doing:

  • Lead DV360 performance campaign setup, trafficking, optimization, and reporting to drive measurable results 
  • Manage GMP Martech operations including CM360 trafficking, floodlight configuration, and conversion tracking pixel creation 
  • Act as the primary owner of the marketing data warehouse, ensuring data accuracy, timeliness, and seamless flow across all performance sources to enable automated reporting 
  • Define, document, and maintain Ad Operations workflows to support cross-team execution 
  • Experiment with audiences, bidding, and budget strategies to find what works 
  • Watch campaign performance like a hawk and optimizing opportunities based on campaign objectives and KPIs  
  • Help tell a clear, compelling story about campaign performance, tying results back to the media strategy and highlighting actionable insights (without putting anyone to sleep) 
  • Refine the campaign management processes and best practices, maintaining internal efficiency, quality, and timelines. 
  • Work with our ad tech partners when things go sideways (or when we want to try something new) 
  • Keep certifications current across DV360, Amazon DSP, or The Trade Desk 
  • Stay plugged in on emerging digital media trends and opportunities that can enhance upcoming campaigns 

What you bring:

  • At least 4 years of hands-on experience managing programmatic campaigns 
  • Bachelor's degree in Marketing, Business, Analytics, or related discipline (or equivalent professional experience) 
  • Strong skills in DV360, Amazon DSP, or The Trade Desk 
  • Deep familiarity with CM360 and the GMP stack 
  • A sharp analytical brain and the ability to turn numbers into actions 
  • You're organized, proactive, and comfortable managing your own timelines 
  • You can communicate clearly - especially when explaining campaign results or flagging issues 
  • You're a collaborative team-player yet comfortable with independence 

  • Bonus points if you have hands-on experience in Meta Ads Manager or paid social 



Salary Range: $69,000 - $127,000

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