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Customer Engagement Specialist

2 weeks ago

Brampton, Ontario, Canada Weston Forest Products Full time

About the Role

We're building a project focused outreach team dedicated to reconnecting with our inactive customers and reigniting long-term relationships. As a Customer Engagement Specialist, you'll speak with businesses that have purchased from Weston Forest in the past but haven't ordered recently. Your mission is simple: spark meaningful conversations, understand their current needs, and guide them back into the Weston family.

The Customer Engagement Specialist is a 2 to 4-month contract role designed to support a targeted customer reactivating dormant or inactive customer accounts by initiating outbound calls, uncovering current business needs, and guiding each interaction toward a high-value next step. This position blends call center-style outreach with inside sales fundamentals, helping to rebuild relationships, spark new orders, and support Sales Reps with well-prepared appointments. The goal is to increase customer reactivation, improve market visibility, and directly contribute to sales pipeline growth.

This role blends the energy of a call center environment with the relationship-building skills of inside sales. If you're someone who enjoys connecting with people, thrives on friendly persistence, and loves turning "maybe later" into "yes, let's do it," you'll feel right at home here.

Contract term: 2–4 months

Location: Weston Forest – 11 Bramalea Road, Brampton (Onsite, Monday–Friday, 8:30-5pm)

Schedule: Full Day Shifts

What You'll Do

Outbound Calling & Customer Outreach

  • Call from a curated list of inactive or dormant customers.
  • Use a guided list of questions to understand their current buying needs and challenges.
  • Clearly communicate Weston Forest's offerings and value.

Lead Qualification & Conversion

  • Identify warm opportunities and move conversations toward the right next step:
    • Placing an order, or
  • Setting up a visit with an outside Sales Rep
  • Capture key insights to support Sales in their follow-ups.

Appointment Setting

  • Book meetings for Sales Reps, ensuring strong notes and smooth handoffs.
  • Coordinate scheduling in a way that respects customer timelines and rep availability.

Data Entry & CRM Updates

  • Record call outcomes, action items, and customer feedback accurately.
  • Flag high-potential accounts or situations needing escalation.

Relationship Building

  • Reintroduce the Weston experience with warmth, professionalism, and confidence.
  • Help customers feel heard, supported, and excited to reconnect.

What You Bring

  • Experience in cold calling, call center, telemarketing, inside sales, or customer service is a plus.
  • Comfortable spending most of the day on the phone.
  • Strong conversational skills — friendly, confident, and natural.
  • Ability to follow a structured script while keeping things human.
  • Organized, detail-oriented, and able to manage call volumes and follow-ups.
  • A positive, enthusiastic attitude — we love people who bring good energy.

Why You'll Love Working Here

  • A supportive, collaborative team environment.
  • Opportunities to directly impact sales results and customer relationships and earn variable compensation.
  • A role where great conversations genuinely make a difference.