Digital Email Specialist, Global Digital Publishing

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

***Please note this is a 1-Year contract opportunity***

About the role:

We're seeking an experienced digital marketing technologist to join the Global Digital Publishing team as Digital Email Specialist. In this role, you'll primarily focus on managing global email templates and content, including component development, using Adobe Marketo Engage, while also supporting global web publishing initiatives. You'll partner closely with the Global Digital Channels team, as well as our technology partners and email marketing teams across our global business groups. The ideal candidate will be proficient in Marketo with a strong understanding of email marketing best practices.

Reporting to: Manager, Global Digital Publishing

What will you do?

• Build new email templates, edit existing ones, review content accuracy, and maintain proper structure to produce and ensure consistent, optimized digital experiences that deliver measurable results
• Proficient in Marketo with a deep expertise in email marketing and its best practices (deliverability, SEO, UX, analytics, and accessibility)
• Understand and maintain knowledge of Marketo and email trends
• Conduct QA on links, formatting and troubleshooting HTML, CSS and email rendering issues across devices and browsers
• Build a solid training and documentation strategy to mentor and train others
• Collaborate with multidisciplinary teams to integrate new features, enhance email functionality, and improve user experience
• Ensure visual imagery aligns with the organization's design standards and branding to foster a cohesive identity across digital channels

What do you need to succeed?

• 2+ years of demonstrated experience managing email content updates and publishing workflows, preferably using Adobe Marketo Engage
• Bachelor's degree in Marketing, Digital Communications, or related field
• Strong knowledge of HTML, GA4, CSS, and email-specific coding practices.
• Proficiency in using email testing and rendering tools (e.g., Litmus, Email on Acid), including A/B testing and optimization for email campaigns
• Detail-oriented and able to drive adoption and improve efficiencies across email and web channels
• Excellent organization and time management skills to handle multiple tasks and priorities in a fast-paced environment
• Initiative-taker, problem-solver, and innovator who looks for new, sometimes unconventional approaches and improvements
• Strong interpersonal and communication skills to facilitate effective relationships with key stakeholders and partners

Preferred Skills:

• Preference for a Marketo Certified Expert
• Publishing experience with familiarity with Content Management Systems (AEM)
• Bilingualism (English/French) is an asset

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• Flexible Benefits from the day you join to meet the needs of you and your family
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

Recent Awards:

• We are honoured to be recognized as a 2022, 2023, 2024 and 2025 Best Workplaces in Canada by Great Place to Work Canada
• Great Place to Work list for Best Workplaces for #HybridWork 2022
• Great Place to Work list for Best Workplaces for Professional Development in Canada 2022
• Named "Best Places to Work" by Glassdoor, 2021 and 2023

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.  

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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