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B2B Marketing

8 hours ago

Calgary, Alberta, Canada Precise Pipe Full time

Location: Calgary, AB (Office-Based)

Company: Precise Pipe Inc.

About Precise Pipe

Precise Pipe manufactures and distributes seamless and welded carbon steel pipe with an obsession for customer satisfaction, exceptional quality, rapid supply, and tailored solutions.

With over 60 years of expertise, we are a North American leader in steel pipe solutions, supported by our own mills, and a global inventory network. Our North American operations serve upstream and downstream oil and gas markets with OCTG, transmission, tailings, and facility line pipes, along with low-alloy pipes and pipe derivative products such as frac sleeves, perforating guns, and setting tools. Beyond energy, our non-oil and gas divisions focus on galvanized products and OEM parts.

Role Objective

This role supports and executes Precise Pipe's B2B marketing and branding activities, with conference and industry event execution as the primary responsibility.

Think of this role as the logistics manager for in-person industry events, ensuring the right conferences are selected, properly staffed, efficiently executed, and professionally presented — while BD teams focus on relationship-building and commercial discussions.

In addition, this role supports Precise's digital branding, LinkedIn impression advertising, copywriting, and landing pages across energy, OEM, and distributor markets.

This is not a sales or business development role.

Key Responsibilities

Conferences & Industry Events

  • Plan, coordinate, and execute industry conferences, trade shows, and in-person events.
  • Select events based on market relevance, audience profile, and cost efficiency.

  • Manage event logistics including:

  • Booth selection and design

  • Marketing materials and signage
  • Shipping, setup, and teardown

  • Event schedules and timelines

  • Coordinate with management to assign appropriate business development personnel to each event.

  • Ensure consistent and professional brand presentation at all events.
  • Track event costs and prepare post-event summaries evaluating lead quality and

effectiveness.

Digital Marketing & Copywriting

  • Execute LinkedIn impression-based advertising to build brand visibility among energy, OEM, and distribution buyers.
  • Develop, update, and optimize landing pages for campaigns and events.

  • Write and edit marketing copy for:

  • Ads

  • Website content
  • Brochures and datasheets

  • Event materials

  • Support SEO execution and ongoing website updates.

Brand & Creative Coordination

  • Brand & Creative Coordination.
  • Coordinate the workflow of 4–5 in-house graphic designers.
  • Ensure all digital and event materials follow brand guidelines and messaging standards.
  • Support development of presentations, brochures, technical materials, and promotional items.

Qualifications

  • 6–7 years of B2B marketing experience, preferably in energy, industrial, OEM, or distribution environments.
  • Strong experience with industry conferences and in-person events.
  • Hands-on experience with LinkedIn Ads, landing pages, and basic SEO.
  • Strong copywriting and written communication skills.
  • Comfortable working with technical products and long purchasing cycles.

Compensation & Benefits

  • Salary Range: CA $80,000 – 100,000 per year, depending on experience and qualifications.
  • Final salary confirmed following successful completion of the probationary period.
  • Benefits: Full company benefits effective from the start of employment.
  • Paid Vacation: Provided annually in line with company policy.

Personal Attributes

  • Strong communicator with excellent writing skills.
  • Creative thinker who enjoys working with design teams.
  • Professional, dependable, and able to manage multiple projects with deadlines.
  • Collaborative team player with a leadership mindset.
  • Adaptable, detail-oriented, and eager to grow in a dynamic environment.

Job Type: Full-time

Pay: $80,000.00-$100,000.00 per year

Application question(s):

  • Must share your LinkedIn profile url?
  • Have you worked in any of these industries (Engineering, Oil & Gas, Mining, Metallurgy, Metal or related) name the company?

  • Please elaborate these experience in detail. (Must)

  • Experience with LinkedIn Ads, landing pages, and basic SEO

    2.Strong copywriting and written communication skills

Experience:

  • of B2B marketing experience, in energy, industrial, OEM: 7 years (required)

Language:

  • Native level English? (preferred)

Work Location: In person