Associate Director of Strategy

1 week ago

Toronto, Ontario, Canada Havas Health Network Full time

Havas Health Toronto is seeking a
Associate Director, Strategy and Planning
to join our Creative Strategy team. You will partner with clients and internal teams to develop brand strategies and tactical plans that drive measurable growth. This role is both client-facing and hands-on, involving the design and facilitation of strategic workshops, advisory boards, and brand planning sessions. You will also play a key role in identifying both organic and net new opportunities.

Key Responsibilities

  • A critical member of the strategic planning team, supporting the agency's success and growth for assigned account and new business opportunities.
  • Champion a consulting model approach to client engagements
  • Develop and present brand strategies and tactical recommendations in collaboration with account and creative teams
  • Lead and facilitate strategic workshops, including HCP and patient advisory boards, brand planning, and omni-/multichannel mapping
  • Analyze research and data to uncover insights and translate them into actionable communication plans
  • Development of discussion guides for market research and conducting 1:1 HCP and patient interviews
  • Develop strong relationships across assigned clients commercial, marketing, and medical teams
  • Stay current on healthcare industry trends, competitor activity, and emerging opportunities
  • Play an instrumental role in driving new business efforts, including identifying growth areas, exploring new therapeutic categories, and driving new business pitch development through uncovering core insights, establishing core brand idea, collaborating with creative on core concepts, and helping to build omnichannel engagement plans.
  • Incorporate and share feedback effectively across teams and projects

Requirements

  • 4+ years of healthcare strategy experience within the Canadian marketplace
  • Deep knowledge of the Canadian healthcare landscape including Health Canada, PAAB, and ASC regulations
  • Ability to dive into TAs to become an expert in the space.
  • Strong understanding of social media channels (how they are being currently used, trends, consumer behaviors, technology and measurement opportunities) and social behavior.
  • Familiar with current industry trends
  • Strong in-room presence and presentation skills
  • Ability to design and facilitate strategic and tactical planning workshops
  • Collaborative and strategic mindset
  • Excellent interpersonal and written communication skills
  • Proven ability to turn raw data into insights that guide communication strategies
  • Ability to manage, incorporate, and/or disseminate feedback appropriately for their assignments

About Havas Health

At Havas Health, we are dedicated to generating real and meaningful value for
people and the brands they connect with through the creative and intelligent use of technology, data and content. We develop ideas, design solutions, build applications and manage campaigns in order to solve business problems and deliver measurable success for our clients.

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