Senior Manager, Payer Marketing
2 days ago
Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
Overview
The Senior Manager, Payer Marketing role supports the market access strategic marketing efforts for the Ophthalmology Rx business unit within Bausch & Lomb. This role contributes to the development and execution of Market Access strategic planning for promoted products within the B+L prescription portfolio, with a focus on Commercial insurance plans, PBMs, and Medicare.
The Senior Manager collaborates cross-functionally to support brand access strategy, new product launch planning, and competitive response initiatives. This role also helps develop pull-through strategies and tactical plans to achieve coverage objectives and profitable access. The position reports to the Director, Payer Marketing & Strategy and requires strong teamwork across Brand Marketing, Pricing/Contracting, Account Management, HEOR, Field Sales, and other commercial operations teams.
Key Responsibilities
Collaborates with Brand Marketing teams to identify access and reimbursement insights and contribute to strategic and tactical recommendations supporting brand strategy.Supports the development of Payer Value Proposition materials and Account Team resources to achieve access objectives across the B+L Ophthalmology Rx portfolio.Coordinates with agency partners and internal teams to ensure adherence to Promotional Review Committee (PRC) standards; supports training for Market Access Account teams.Assists in defining Health Economic Outcomes Research (HEOR) needs and executing evidence generation plans to reinforce payer value propositions.Develops understanding of the Ophthalmology therapeutic area and U.S. healthcare landscape through market research and internal resources.Contributes to development of market access messaging for Field Sales teams to support pull-through initiatives.Partners with Sales Training to support curriculum development that enhances market access proficiency across Field Sales.Collaborates with Strategic Pricing on contracting strategy alignment with brand and market access objectives.Works with Brand Marketing and Analytics to identify payer insights and analyses to inform planning.Qualifications
Bachelor's degree required; Master's degree preferred.7+ years of biopharmaceutical experience, ideally across Field Sales, Payer Marketing, Account Management, or Market Access roles.Minimum 3 years of direct experience in Market Access or Payer Marketing.Understanding of Buy and Bill (Part B) vs Part D reimbursement dynamics.Experience supporting Field Reimbursement Manager teams is a plus.Familiarity with utilization management practices across Pharmacy and Medical Benefit products.Strong grasp of payer landscape and evolving market dynamics across public and private channels.Analytical skills to interpret payer-related data and support tactical program development.Ability to work cross-functionally and influence without direct authority.High integrity and compliance orientation in strategy development.Solid knowledge of U.S. payer environment and Payer Marketing principles.Collaborative mindset with cross-functional teams including Account Management, Strategic Pricing, Brand Marketing, HEOR, Field Sales, and Compliance.Strong communication and interpersonal skills.Effective project management and organizational skills.Analytical and financial acumen.Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $170,000.00 and $200, The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
To learn more please read Bausch + Lomb's Job Offer Fraud Statement.
Our Benefit Programs: Employee Benefits: Bausch + Lomb
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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