Online Casino Executive

1 week ago

Canada Ventures Lab Full time

We are looking for an experienced iGaming (online gambling) professional to join our Regional Product team and oversee online casino operations activities related to the Canadian market.

Your primary responsibility will be to take ownership of the execution of the brand strategy and identity in the Canada/Ontario market and support country's product and commercial initiatives. You will also monitor financial results, player behaviors, and market insights to optimize strategy.

Tasks
  • You will be responsible for the growth and optimization of the casino website targeting Ontario and the rest of Canada.
  • Define and communicate the local market/regional strategy, including commercial and product offerings for your assigned market, while continuously monitoring competitive positioning and future regulations.
  • Collaborate with various teams to define and communicate the local market strategy, marketing and brand strategy, and operational plans.
  • Work with the affiliate team to develop a marketing and brand strategy, ensuring an optimal media mix to drive mass-market player acquisition, provide a healthy ROI, and establish the brand. Extend market distribution via affiliate partnerships or media buying.
  • Monitor financial results, player behaviors, and market insights to drive optimization of strategy and tactical plans.
  • Collaborate with the Product team across the full player journey, establishing effective continuous improvement initiatives to enhance acquisition, conversion efficiency, player onboarding, retention, and yield.
Requirements
  • Previous experience in iGaming/Online Casino/Sports Betting is a must
  • Casino operations, product management, affiliate management or VIP management background
  • A deep understanding of the Canadian mindset, currently based in Ontario region
  • Experience working with remote teams across multiple time zones
  • Ability to analyze data, act quickly, and drive change to achieve goals and targets
  • Strong commercial acumen
  • Excellent networking and influencing skills
Benefits
  • Competitive salary synonymous with skills and experience
  • Opportunity to make a real impact in a developing organization
  • Consultancy B2B contract on a full time basis with 25 days PTO

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