Managing Editor
1 week ago
The Managing Editor executes an overarching editorial strategy by building out articles and feature-length reports for our flagship brand, , and , with a focus on using proprietary data, calculations, surveys and expert voices to illustrate issues of interest to our readers, creating compelling content that will get Canadians visiting and using our websites, as well as encourage media coverage.
Our reports and industry expertise are regularly featured in top-tier media across the country, including the Globe and Mail, CTV News, Global News, The Financial Post and more. These reports and articles also inform various cross-functional content initiatives, including email newsletters and paid performance ads. The Managing Editor will work closely with the GEO (Generative Engine Optimization) / SEO team to ensure content is optimized for AI search.
Our content focuses on three main verticals — auto insurance, home insurance, and mortgages — but can also include credit cards, travel insurance, commercial insurance, and other financial topics on an as-needed basis. The Managing Editor is an essential part of the PR & Editorial team, supporting the Director of PR & Editorial by managing a team of two data reporters and a stable of freelance writers.
* This is a year-long contract to cover a maternity leave.
Please note: Our hybrid schedule is two days a week in office, on Tuesdays and Thursdays, and three days a week on alternate weeks on Tuesdays, Wednesdays and Thursdays.
General Accountabilities:
Ideate, assign, edit, update, and build blog articles and data-driven campaigns (this includes interviewing both in-house and external experts for commentary)
Coordinate cross-functionally with the GEO-SEO team to continually improve and test for methods that increase pickup in AI search
Coordinate cross-functionally with internal stakeholders to request and leverage internal and third-party data and deliver graphics and designs for articles and reports and implement UX/UI upgrades to the blog
Maintain the content calendar and ensure that the editorial workflow continues as planned and deadlines are met
Manage freelance writers (assigning, editing, filing invoices for approval, ensuring deadlines are met and budgets adhered to
)
Lead weekly editorial meetings, brainstorming sessions for reports and blog articles, check-in meetings
Record results of various initiatives, including reports, article updates, GEO initiatives, etc.
Work with third party providers and internal stakeholders to commission surveys on relevant topics to support reports and articles as needed
Key Performance Indicators:
Grow sessions to our brand websites by creating compelling, informative content and leveraging proprietary and third-party data and calculations
Help improve our rankings in Google for important keywords and optimize content for AI search by writing and editing best-in-class reports and blog articles featuring proprietary and third-party data and calculations and continually experimenting with layout and design updates
Support teams such as Brand, PR, and SEO-GEO with best-in-class reports and blog articles that can be used to inform and support cross-functional marketing efforts
Stay within assigned budget (use PA language)
Essential Competencies:
Attention to detail
Excellent at building and maintaining cross-functional relationships
A keen eye for national trends in insurance and mortgages
Ability to generate fresh and relevant story ideas on a rolling basis
Ability to analyze data and use it to craft compelling articles
Ability to fact-check and apply journalistic best practices to the editing process
Ability to balance and prioritize multiple tasks and deadlines
Ability to act with tact when dealing with external stakeholders and freelancers
Ability to pivot and restructure priorities as the content strategy evolves/changes
Required Knowledge, Experience and Qualifications:
A superior editor and writer
Comfortable analyzing and leveraging data to tell stories
A keen eye for copyediting
Effective interviewing skills
An understanding of SEO and GEO best practices
An understanding of insurance (auto and home) and mortgages, and how these industries intersect with broader economic and social trends
Experience working with a CMS - Drupal in particular is a plus
A minimum of ten years' experience working as either a journalist or content editor. Experience at a financial publication, institution, or rate comparison website is a plus.
Our perks:
You get your Birthday off
4 weeks of 'Work from Anywhere Program' every year
Full employer-paid benefits
RRSP Matching Program
FHSA Program
Annual holiday festivities, free lunches and so much more
Helping you help others with our paid volunteer programs
Employee satisfaction survey for you to voice your opinion on working at Group Ltd.
Free access to LinkedIn Learning
Lounge and games room - ping-pong, pool, foosball, and more
Find out what it is like working at here:
Check out the primary brands that we work on here:
Group Ltd. and its subsidiaries are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. We believe that diversity, equity and inclusion are critical to our mission - creating a foundation for a creative workplace that leads to innovation and growth. We value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.
We are committed to working with and providing reasonable accommodations to candidates and employees with physical or mental disabilities. If you require accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to
Seniority level
Associate
Employment type
Contract
Job function
Writing/Editing
Industries
Insurance
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