Senior Brand Marketing Manager

22 hours ago

Canada Jam+ Full time
About Us

We are the team behind , JAM Paper, and — three of the most recognized names in stationery and office supplies. With decades of heritage, deep product authority, and a reputation for reliability, we have built a strong foundation in what many view as a mature category. But we believe there is far more potential ahead.

We are not looking for someone to run a check box marketing strategy. We want a creative thinker who can help us push beyond the expected — finding new ways to acquire customers, re-engage them with fresh and relevant campaigns, and reward their loyalty through experiences that make our brands feel distinctive and memorable.

What You'll Do

Campaign Ownership

  • Lead end-to-end execution of campaigns across email, mid/upper-funnel ads, and on-site promotions.
  • Translate business priorities into integrated campaign calendars that connect brand, product, and customer moments.

Creative Direction

  • Manage, invest, and augment our existing design team; set clear priorities and raise the quality bar.
  • Ensure creative output is brand-consistent, segmented, and performance-driven.
  • Leverage AI tools to scale content and design production; tap freelancers for overflow or specialized projects.

Lifecycle, Engagement & Retention Marketing

  • Partner with our Head of Growth and DTC and CRM to build segmented journeys that feel personal — not batch-and-blast.
  • Drive initiatives that improve new→existing conversion rates and expand LTV.
  • Design memorable brand experiences across email, site, and campaigns that stand out in an otherwise commoditized category.
  • Develop creative loyalty initiatives (surprise-and-delight, recognition moments, rewards) that strengthen the emotional connection to the brand.
  • Continuously test new ways to create value for customers beyond the transaction, driving both repeat purchase and advocacy.

Brand Voice & Positioning (~20% of role)

  • Refine tone of voice, messaging, and visual standards.
  • Ensure alignment across all channels (site, email, ads).
  • Lead a mini brand refresh to reposition the business for growth in 2026.

Paid Media Creative Enablement

  • Develop and test messaging/creative tailored for prospecting (Meta, YouTube, etc.).
  • Align ad creative with lifecycle campaigns to maximize ROI and consistency.

Cross-Functional Collaboration

  • Partner with Head of DTC on growth strategy priorities, reporting, and testing.
  • Work directly with the CEO for creative direction and brand prioritization.
  • Collaborate with product and merchandising teams to bring seasonal and product-specific campaigns to life.

Measurement & Validation

  • Track impact on email engagement, new→existing conversion, and repeat order LTV.
  • Report on campaign performance with clear ROI tie-back and actionable insights.
What We're Looking For
  • 5–8 years of experience in brand, creative, or content marketing (e-commerce/DTC strongly preferred).
  • Proven track record leading brand refreshes or repositioning initiatives.
  • Strong storytelling and copywriting skills; ability to translate data into compelling campaigns.
  • Experience managing and elevating creative teams.
  • Comfort leveraging AI tools to scale creative production.
  • Hands-on operator who thrives in a fast-moving, entrepreneurial environment.

Work with awesome people

Competitive Salary and Bonus potential
Competitive Health Care
Company retirement plan participation
Employee Discounts on all company products

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