Social Media Manager

About Vinylbilt

Vinylbilt is a leading Canadian manufacturer of custom vinyl windows and doors, known for quality craftsmanship, innovative designs, and a strong dealer-focused approach. We manufacture custom-made products locally and work closely with our dealer network to deliver reliable, long-term solutions for homeowners across Canada.

As we continue to invest in our brand and digital presence, we're expanding our in-house content capabilities to better tell our story, showcase our products, people and connect more effectively with our audience.

About the Role

We're looking for a Social Media Manager/Content Creator who can think strategically, create compelling platform native content, and use data to refine what we produce. This is a hands-on, creatively driven role for someone who can ideate, produce, and optimize content across our social channels while maintaining strong brand consistency.

You'll work with guidance and direction from marketing leadership while owning the day-to-day execution, publishing, and optimization of social content.

Key Responsibilities – Strategic & Analytical Content Development

· Create, edit, and publish original, platform-native social content aligned with brand and performance goals.

· Analyze platform data to make meaningful, actionable suggestions for future content

· Understand platform-specific audiences, norms, and behavioural patterns

· Distinguish causation from correlation when interpreting performance

· Support the translation of brand goals into clear social media objectives

· Build and maintain content calendars, themes, and storytelling arcs

· Interpret engagement metrics, retention curves, reach, CPC/CPM, and attribution

· Assist with A/B testing initiatives using clearly defined variables

· Iterate content based on performance insights rather than personal preference

Creative & ProductionConcept Development

· Understand Vinylbilt's brand voice, positioning, and value proposition

· Adapt tone to each platform while maintaining brand consistency

· Translate brand and product messaging into platform-native concepts

· Use storytelling, hooks, humour, micro-copy, and cultural relevance

· Convert marketing goals and technical product details into audience-focused content

Writing & Editing

· Write concise, persuasive, on-brand copy for TikTok, Instagram, LinkedIn, and YouTube Shorts

· Maintain clarity and accuracy under tight timelines

Visual Literacy & Production

· Strong understanding of composition, pacing, transitions, typography, and visual hierarchy

· Execute short-form video editing, basic colour correction, audio leveling, and thumbnail creation

· Work fluently within platform constraints (vertical formats, safe zones, duration limits)

· Provide clear briefs to designers and give constructive feedback

Platform & Cultural Competency

· Understand feed and ranking mechanics

· Optimize cadence and hooks for retention

· Stay current with trends while avoiding brand risk

· Manage community engagement and direct complaints appropriately

Brand & Communication

· Prioritize messaging based on audience relevance and brand priorities

· Simplify complex ideas into clear, high-retention formats

· Communicate clearly with internal teams and incorporate feedback constructively

What You Bring

· Portfolio demonstrating high-quality short-form social content

· Platform fluency across major social networks

· Strong writing skills and visual sensibility

· videography experience

· Ability to work independently with guidance and feedback from marketing leadership

· Comfort using data to inform creative decisions

Nice to Have

· Experience in windows, doors, construction, or home improvement

· Comfort capturing content on-site (showrooms, job sites, manufacturing environments)

· Familiarity with design tools such as Photoshop, Illustrator, or Figma

· Experience collaborating with marketing, product, or sales teams

Application Requirements

Please note: Any application submitted without BOTH a cover letter and a portfolio will not be considered.

Job Types: Full-time, Permanent

Pay: From $55,000.00 per year

Benefits:

• Dental care
• Life insurance
• On-site parking
• Paid time off

Work Location: In person