Current jobs related to Product Marketing Manager, Team Lead - Toronto, Ontario - Helium 10

  • Manager, Marketing

    5 days ago

    Toronto, Ontario, Canada The Subway HR Team Full time

    Location: TorontoReady for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.Why Join Us? At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to...

  • Product Marketing Manager

    19 minutes ago

    Toronto, Ontario, Canada Kira Systems Full time

    Job Description Join the Legal Tech Revolution at Litera Are you ready to shape the future of how law is practiced? At Litera, we're on a mission to Raise The Bar for the legal profession by delivering transformational and globally trusted solutions to law firms and corporate legal teams worldwide. We've been a leader in legal tech innovation for 30...

  • Product Marketing Manager

    19 minutes ago

    Toronto, Ontario, Canada AgencyAnalytics Full time $100,000 - $150,000

    Product Marketing ManagerDepartment: ProductEmployment Type: PermanentLocation: Remote Canada Reporting To: Yasmin EbrahimifardoeiCompensation: $100,000 - $150,000 / yearDescription At AgencyAnalytics, we empower marketing agencies with cutting-edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B...

  • Manager, Product Marketing

    4 days ago

    Toronto, Ontario, Canada Aviso Wealth Full time

    Aviso:At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic...

  • Product Marketing Manager

    4 days ago

    Toronto, Ontario, Canada Wave HQ Full time

    At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share...

  • Product Marketing Manager

    4 minutes ago

    Toronto, Ontario, Canada Cohere Full time

    Who are we?Our mission is to scale intelligence to serve humanity. We're training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.We obsess over what we...

  • Product Marketing Manager

    5 minutes ago

    Toronto, Ontario, Canada eBay Full time

    At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity...

  • Product Marketing Manager

    5 days ago

    Toronto, Ontario, Canada Gorgias Full time

    We believe conversations will become the #1 way to shop.At Gorgias, we're building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we're leading that shift.Our mission is to turn every interaction between a brand and its...

  • Product Marketing Manager

    6 minutes ago

    Toronto, Ontario, Canada Thomson Reuters Full time

    New Position: This position is open due to an existing vacancy to support our evolving business needs.Product Marketing Manager (Practical Law)This is a rare opportunity for a motivated, energetic professional seeking to develop their career while driving product marketing for the Practical Law business. TheProduct Marketing Managerworks to drive growth,...

  • Product Marketing Manager

    2 minutes ago

    Toronto, Ontario, Canada eBay Full time

    At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity...

Product Marketing Manager, Team Lead

1 hour ago

Toronto, Ontario, Canada Helium 10 Full time

About Us:
Helium 10 is at the forefront of e-commerce solutions, providing brands with everything they need to scale in today's digital marketplace. Our mission is to empower sellers by equipping them with the insights, tools, and resources required to succeed in an increasingly competitive landscape. We are known for our rapid pace, craft mastery, and commitment to excellence. Our team is driven by the challenges of shaping the future for Amazon, Walmart, and TikTok sellers and is dedicated to delivering the highest service and solutions.

About the role:
We are looking for a Product Marketing Manager Team Lead to join our team. This role will develop go-to-market strategies, lead launch execution, and create product positioning and messaging that resonates with our target personas. You will work on key strategic bets for the business that require strong stakeholder leadership.

As a Team Lead, you will manage one Associate PMM while owning your own strategic launches. You will operate with high autonomy, making day-to-day GTM decisions within an agreed strategy and scope. You will develop your direct report through clear expectations, deliverable reviews, and consistent feedback that raises execution quality.

This role reports to the Senior Group Product Marketing Manager.

Responsibilities:

  • Develop product positioning and messaging based on customer insights, market research, and deep understanding of product value and differentiation.
  • Define and maintain ICPs, user personas, and buyer personas using customer data, product signals, and customer interviews.
  • Build and execute GTM strategies for critical cross-functional launches, owning end-to-end execution including plans, timelines, dependencies, risk management, readiness, and post-launch optimization.
  • Partner across Product, Growth, Creative, and Customer Success to align stakeholders, drive launch readiness, and unblock execution.
  • Own launch measurement: define success metrics, monitor performance, capture insights, and iterate to improve results.
  • Serve as the internal advocate for the product and end user and act as a go-to expert for assigned product areas.
  • Manage and develop an Associate PMM (1 direct report) through goal setting, regular 1:1s, performance feedback, and career development, while maintaining a high quality bar for deliverables.

Skills & Qualifications:

  • 5+ years of product marketing experience (SaaS or tech preferred).
  • Proven ability to build and execute GTM plans end-to-end, including complex cross-functional launches.
  • Strong positioning and messaging skills with excellent writing and editorial judgment.
  • Strong internal communication skills, both written and verbal, with the ability to lead meetings and share clear updates with stakeholders.
  • Data-informed marketer: able to define success metrics, interpret performance, and iterate post-launch.
  • Familiarity with analytics tools (Google Analytics, Amplitude, Tableau, or similar).
  • Experience with lifecycle channels and tools (email and in-app messaging such as Braze, Beamer, Appcues, or similar).
  • Strong project management and stakeholder leadership, comfortable operating with ambiguity and minimal oversight.
  • Working knowledge of selling on Amazon preferred (TikTok Shop and Walmart a plus).
  • 1+ years people management experience (or demonstrated experience leading and developing junior marketers in a formal capacity).

Benefits:

  • Flexible Paid Time Off
  • Paid Holidays and Floating Holidays
  • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
  • 401k with Employer Match
  • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
  • Paid Parental Leave

The annual base salary range for this position is $100k-$115k CAD ($105k-125k USD). The actual salary will vary depending on the applicant's experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Helium10's highly attractive incentive plans, full details will be provided during the recruitment process.

Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.