Marketing Specialist

**About SkillsWave**

**Catch the Wave with Us**

Surf into an exciting role as a Marketing Specialist Reporting to the Senior Demand Generation Manager, you’ll ride the wave of success in this 9-month maternity leave coverage role. This position will be essential in keeping the tides of communication flowing smoothly across all channels, ensuring that our messaging stays consistent and impactful throughout the coverage period.

If you're ready to ride the wave of innovation and contribute to something big, this is the role for you

**Your Location, Your Workspace, Your Wave**

We are looking for the_ right_ person to join our team. This position offers a remote option along with a hybrid option if you are located in the Kitchener/Waterloo area and want to enjoy our amazing space at Catalyst Commons. We can’t wait to welcome exceptional individuals that will bring their skills and passion to our team

**How Will You Make an Impact**:

- Maintain and enhance the company’s messaging to ensure consistency across all communication platforms. Work with various teams (Marketing, Product, HR) to ensure messaging is on-point and effective.
- Continue developing and posting content on social media channels, including LinkedIn, Twitter, and Facebook, ensuring it aligns with company goals and engages the target audience.
- Support company events such as webinars, conferences, and product launches. Ensure communication materials (invitations, promotional content, event schedules) are aligned with branding and messaging goals.
- Develop and execute public relations strategies to build and maintain a positive public image for the company. Manage media outreach, draft press materials, and foster relationships with journalists and industry influencers.
- Monitor media coverage, industry news, and social sentiment to inform proactive and reactive communications strategies.
- Lead executive thought leadership by coordinating podcast recordings, drafting op-eds, speaking proposals, and presentation materials.

**What You Need to Be Successful**:

- 3+ years of professional experience in a communications or marketing role, ideally in the technology sector.
- Proven experience in content creation, including blogs, press releases, social media posts, and corporate messaging.
- Strong understanding of media relations and public relations strategies.
- Previous experience with internal communications and employee engagement.
- A bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field. Relevant certifications in communication or public relations are a plus.

**Your Super Skills and The Wave-Riding Expertise We Need**:

- Strong Writing & Editing: Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style based on audience and platform.
- Social Media Expertise: Proficiency with social media platforms, including content management, scheduling, and analytics.
- Project Management: Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
- Communication Tools: Experience with CMS, media outreach tools, and social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Collaborative Mindset: Ability to work independently and collaborate effectively with cross-functional teams.

**What You Will Bring to the Team**:

- Entrepreneurial Spirit: You bring a self-starter mindset, taking ownership of your work and showing initiative to drive projects forward with mínimal direction. You’re comfortable working independently and enjoy thinking outside the box to find creative solutions.
- Adaptability: You’re flexible and ready to jump into action, adapting to changes with ease while maintaining focus on delivering high-quality communication materials.
- Passion for Storytelling: You have a natural talent for creating compelling narratives that engage audiences and help communicate the company’s message. You bring your creative flair to everything you write, from press releases to social media posts.
- Team-Oriented: You work collaboratively with diverse teams and enjoy fostering strong relationships with colleagues across departments. You contribute ideas and feedback and help ensure the smooth integration of communication strategies across the organization.

**Who You Are**:

- ** You Own It**: You approach every challenge with the mentality of a surfer tackling a perfect wave—taking full ownership of your work and responsibilities, driving projects forward with confidence and initiative.
- ** You Learn It**: You believe that improvement is key, constantly refining your skills. Growth and learning are always top of mind.
- ** You Collaborate Assertively**: You engage confidently in team discussions, share your expertise, and ensure that everyone is paddling in sync toward success.
- ** You Work with Velocity and Quality**: Whether you’re racing towards the shore or patiently navigating the break,