Lifecycle Marketing Manager

**Job Description**:
About Athena

At Athena, we empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional EAs from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives.

With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals.

Role Overview

As the Lifecycle Marketing Manager of our Growth Team, you will be the driving force behind our referral program. This role is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behaviour, as well as the ability to leverage marketing automation tools to create personalized experiences at scale. This role is not just about execution; you'll own the strategy, implementation, and optimization of campaigns that directly impact Athena's growth.

Duties & Responsibilities
- Primary point of contact for client lifetime partnerships:

- Fostering strong relationships and maintaining regular communication to ensure client satisfaction and retention.
- Ongoing Strategic Growth
- Develop and execute strategic plans to drive ongoing growth and expansion within the partnership portfolio, identifying new opportunities, markets, and industries to tap into.
- Manage Client Churn and Retention
- Implement effective strategies to handle churn and save at-risk clients, proactively addressing concerns, analyzing root causes, and implementing tailored retention initiatives to preserve and enhance client relationships.
- Growth and Expansion
- Drive the growth of the client base by identifying and pursuing new business opportunities, cultivating leads, and converting them into long-term partnerships.
- Client Engagement through Delegation and Coaching
- Implement effective delegation strategies to increase client engagement and satisfaction.

Key Stakeholders

Revenue Team, Advisors

**Skills**:

- Decision-Making
- Strong decision-making skills with the capacity to analyze complex situations, weigh options, and make sound judgments that align with the organization's objectives.
- Visionary Thinking
- Ability to envision the future direction of the organization, anticipate market trends, and identify opportunities for innovation and growth.
- Financial Acumen
- Understanding of financial principles and metrics to effectively manage budgets, allocate resources, and drive financial performance.
- Communication and Influence
- Exceptional communication skills, both verbal and written, with the ability to articulate a compelling vision, influence stakeholders, and inspire teams to action.
- Problem-Solving
- Proficiency in identifying complex problems, developing creative solutions, and implementing effective strategies to address challenges and drive results.

Competencies
- Demonstrated ability to lead and motivate teams, set clear goals, provide direction, and support team members in achieving their objectives.
- Strong decision-making skills with the capacity to analyze information, evaluate options, and make timely and effective decisions that align with organizational goals.
- Proficiency in planning, organizing, and executing projects, including defining project scope, allocating resources, and managing timelines to deliver results on time and within budget.
- Expertise in building and maintaining relationships with internal and external stakeholders, collaborating cross-functionally, and resolving conflicts to achieve consensus and drive results.
- Skill in setting performance expectations, monitoring progress, providing regular feedback, and recognizing achievements to drive high performance and accountability.

Relevant Experience Required
- 5+ years in lifecycle marketing or a related field.
- Strong understanding of marketing automation tools, such as Hubspot.
- Experience with SMS marketing.
- Experience in managing referral programs or similar client acquisition/retention initiatives.
- Demonstrated success in fostering and maintaining strong client relationships.
- Background in sales, marketing, or business development, particularly within the financial services industry.
- Familiarity with data analysis and using insights to drive strategic decisions.
- Experience in leading teams and implementing change initiatives.

Educational and Certification Requirements
- Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
- Certification in Project Management or Change Management would be advantageous.
- Any additional certifications or training related to client relationship management, strategic planning, or dat