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Marketing Specialist

2 weeks ago

Toronto, Canada Rogers Communications Full time

Come play a key role in building the future of Sports & Media Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity

**What you will do...**

Brand Strategy
- Leverage market understanding and consumer insights to inform and shape brand philosophy, positioning and growth strategies
- Write brand documents (brand frameworks, guidelines, etc.)
- Understand, support, and help drive radio business objectives
- Monitor product/content alignment to overarching brand strategy

Brand Execution
- Help drive ratings goals across all platforms (TV, Digital, Social, Audio etc.)
- Execute multiple campaigns across Canada
- Develop creative briefs for content executions, promotions, and external advertising
- Nurture strategic and break-through creative development
- Brief and manage media planning partners on internal and external campaigns
- Collaborate and cross-promote with brand partners on sponsorships, activations, social media, and content integrations
- Manage creative asset development for daily requests end-to-end, to support local market requirements

Brand Management
- Monitor brand performance, objectives and KPI’s
- Perform competitive analysis and monitor consumer trends
- Support marketing priorities to optimize total portfolio revenue
- Support management of Audio brand marketing opex budget
- Drive positive shifts on Key Brand Attribute scores and improve overall portfolio marketing effectiveness

**What you will bring...**
- A deep love for audio content and entertainment brands
- Proven experience within brand marketing and/or media/entertainment marketing
- A strong understanding of marketing, brand positioning and campaign management
- Outstanding project management, organizational skills and attention to detail
- Experience overseeing multiple campaigns that deliver results
- Superior interpersonal and communication skills
- Proven ability to build strong relationships with key stakeholders, take initiative and deliver results
- Passionate and knowledgeable, with enthusiasm to be a part of a high performing team
- College / University Degree, or strong experience in a similar role required.

**Here’s what you can expect in return**:

- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (200), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 290723

Posting Notes: Rogers Sports & Media