Social Media

**Social Media & PR Director - MONTREAL (West Island) HYBRID**:
Are you passionate about pets?
Hagen Group is seeking a visionary Social Media & PR Director to shape and elevate our brand narrative across global consumer touchpoints. This strategic leadership role integrates social media innovation, content development, influencer marketing, and public relations into a unified strategy that drives brand awareness, community engagement, and business growth across diverse international markets.
**Why Join Hagen Group**:
Hagen Group is a trusted, Canadian, family-run business for 70 years, founded in 1955 with a commitment to innovation and quality that continues today. Headquartered in Montreal and with a worldwide presence, our iconic brands cover every popular pet category, with a reputation for nutritional excellence and strong trade relationships. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.
**Discover Some of Our Brands**:
Catit
Exo-Terra
Nutrience
**How You’ll Be Contributing**:
Social Media & Content Strategy
- Design and implement a scalable global social media framework that accelerates brand growth while enabling local customization and cultural relevance.
- Lead best-in-class, multi-platform social strategies that align with brand positioning and leverage emerging platform innovations.
- Oversee planning and execution of global, multi-brand influencer programs that drive authentic engagement and deliver measurable ROI.
- Establish and uphold global brand guidelines and content standards, ensuring consistency and regulatory compliance across all regions.
- Collaborate with Brand, Creative, and Media teams to develop and manage an integrated 360° marketing calendar across all touchpoints.

PR & Media Relations
- Develop and execute integrated PR strategies that build brand awareness and craft compelling narratives around key launches and initiatives.
- Cultivate strong relationships with top-tier media outlets, leading PR agencies, editors, and press to secure impactful earned media coverage.
- Monitor brand sentiment and proactively manage reputation, maintaining brand integrity in both proactive and reactive communications.

Measurement & Performance Optimization
- Define and track KPIs across all social, PR, and content initiatives.
- Deliver regular insights and strategic recommendations to optimize performance and identify new opportunities for growth.
- Continuously assess brand sentiment and adjust messaging to mitigate potential reputation risks.

Team Leadership & Cross-Functional Collaboration
- Lead, mentor, and inspire a high-performing social media and content team, including agency partners.
- Develop training resources to ensure global teams maintain consistency in brand voice and execution.
- Foster strong cross-functional alignment and knowledge sharing across global markets and teams.

**We’d Love to Hear from You if You Have**:

- 10+ years of progressive experience in social media, content, or PR, including 3+ years in a senior leadership or director-level role managing complex, multi-market strategies.
- Proven portfolio of high-performing social campaigns and influencer programs that drove measurable business outcomes.
- Experience in global CPG, beauty, lifestyle, pet, or fashion industries, with a deep understanding of consumer behavior and market trends.
- Expertise in social platforms, content formats, influencer ecosystems, and emerging digital media trends.
- Strong communication, leadership, and strategic thinking skills, with the ability to influence and collaborate across all levels of the organization.
- Excellent communication and written skills in French and English, as this role requires communication with external stakeholders in Quebec and internationally.

**Bonus Qualifications**:

- Success in matrixed, multi-brand environments with complex organizational structures.
- Extensive experience operating in international markets.

**Work With Us, And Benefit From**:

- Generous DPSP (Deferred Profit-Sharing Plan)
- Employee discount program
- Medical coverage (dental and medical)
- Dialogue telemedicine
- Hybrid work model (2 days/week in office)
- Employee Referral Program
- Great work-life balance with flexible work and core hours
- On-site Gym (head office)
- Daily coffee & snacks at the office
- Learning and development reimbursement
- Pet (mostly dogs) friendly office
- On-site, free parking
- Being a part of a company that contributes to its communities for 70 years through a variety of philanthropic initiatives
- Please submit your resume in PDF Format
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Directeur(-trice) des médias sociaux et des relations publiques - Montreal, Ouest-de-l’Île - HYBRIDE:
Avez-vous une passion pour les animaux de compagnie?
Le Groupe Hagen est à la recherche d’un directeur ou d’une directrice des médias sociaux et des relations publiques visionnaire pour façonner et renforcer le discours de la marque dans tous les points