Marketing Operations Manager

2 days ago

Toronto, Canada Quark Expeditions Full time

Quark Expeditions is the leading polar expedition travel company headquartered in Toronto, Canada. We operate cruises to Antarctica and Arctic regions (Greenland, North Canada, Svalbard) on board of 3 modern polar expedition ships - Ultramarine, Ocean Explorer, and World Explorer. Since 1991, Quark has been establishing a tradition of firsts in polar travel: as the first to transit the Northeast Passage with adventure travelers; the first to take travelers to the far side of Antarctica; and the first to circumnavigate the Antarctic continent with guests. Quark Expeditions is part of Travelopia, the world’s leading experiential travel business.

**What we’ll offer**:

- Competitive salary ($85,000 - $105,000 CAD + bonus)
- 10 vacation days + 6 PTO days
- Birthday Off
- Hybrid work environment (in office 3 days / week)
- RRSP and DPSP Retirement Plan
- Health and dental plans after 3 months of service

**What you’ll do**:
**Campaign Execution & Optimization**
- Lead segmentation, scheduling, and QA for campaigns.
- Support testing and optimization through A/B tests and automation experiments.

**Reporting & Insights**
- Analyze performance reporting from Salesforce Marketing Cloud, Salesforce and Google Analytics to identify trends and insights.
- Share takeaways with the CRM team and marketing team to iterate and improve strategy.
- Find opportunities to develop new segments and test hypotheses to improve engagement.

**Data Management & Integrations**
- Ensure data syncs are flowing accurately across platforms by working closely with our tech/data teams.
- Handle day-to-day data hygiene including list imports, dynamic segmentation, and real-time personalization.

**What you’ll bring**:

- Familiarity with Salesforce and understanding of data syncs between Salesforce and SFMC.
- Data-first mindset; comfortable diving into reports, spotting issues, and identifying what is or isn’t working to drive continuous improvement.
- Familiar with data extraction and ingestion processes used for personalization in campaigns; experience with SQL is a plus.

We believe people are happier and perform best when they can be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias, building an inclusive culture, and embracing diversity in all its dimensions

**_#LI-CR1 #LI-HYBRID_

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