Marketing Automation Analyst

4 days ago

Brampton, Canada Canon Canada Full time

**Marketing Automation (Demand Generation) Analyst**
- Do you understand marketing automation and B2B marketing?
- Are you familiar with Marketo or similar tools?
- Are you good at analyzing and segmenting data?

As the Marketing Automation (Demand Generation) Analyst, you will be reporting to the Manager, Demand Generation & Revenue Operations, and will play a key role in the adoption and growth of B2B marketing automation platform operations and execute various marketing programs within the marketing automation platform.

**Key Responsibilities**:

- Build new user acquisition and lead nurturing programs, optimizing customer journey and keeping Canon top of mind.
- Assess marketing technology tools and support the setup and successful integration into the marketing tech stack.

**To Succeed, You Will Need**:

- Post-secondary education in Marketing of Business Administration.
- Minimum of 1-year related work experience.
- Good understanding of data and customer segmentation.
- Knowledge of Marketo or similar marketing automation platforms such as Hubspot or Pardot.
- Knowledge of Salesforce or similar CRM platforms.
- Strong Excel and Google Analytics skills.
- Good time and process management skills.

**Why Join?**

**HYBRID WORK**

**BENEFITS**:

- Comprehensive health coverage plan that includes medical, dental and vision.
- Life insurance, disability and wellness programs.
- Vacation, Paid Personal Time and Sick days.
- Matching RRSP contribution & Profit-Sharing Program.
- Tuition Assistance Program for professional continuing education.
- Discounts on Canon products, retailers, memberships and more.

**EMPLOYEE PERKS**:

- Free coffee and snacks.
- On-site cafeteria and outdoor patio.
- Employee gym and fitness centre.
- Employee referral program.
- Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
- Community involvement.
- Employee Appreciation Events.


Join our team and reap the rewards as we take Canon to the next level

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