Integrated Communications Specialist

Overview:
**Term: 2 years**

The Centre for Education in Mathematics & Computing (CEMC) is Canada’s largest and most recognized outreach organization for promoting and creating activities and materials in mathematics and computer science and is housed within the Faculty of Mathematics at the University of Waterloo. Our mission is to increase interest, enjoyment, confidence, and ability in mathematics and computer science among learners and educators in Canada and internationally. We do that through a commitment to our core values: future readiness, access, community and impact. As such, the CEMC is the first point of contact at Waterloo for a significant percentage of our future undergraduate and graduate students and their parents. Through outreach activities, the CEMC has perhaps the largest set of external points of contact amongst any unit on campus.

The Integrated Communications Specialist reports to the Administrative Officer and is responsible for identifying, planning and delivering CEMC communications content, used across multiple channels to advance the CEMC’s image, profile and reputation as a world-class leader in Mathematics and Computing education to local, national and global audiences. Executing the creation of editorial content for channels from a large group of internal sources, the incumbent must be a highly skilled writer, with superior understanding of both traditional and new communication technologies, providing guidance to senior leaders, faculty and staff on content creation and management ensuring consistency, accuracy and excellence in quality and content of messaging in all materials.

**Responsibilities**:
Communications Creation and Implementation
- In collaboration with senior leadership, creates a long-term communications strategy for the CEMC to support strategic objectives and integrated communication needs
- Leads and executes the implementation of publications projects, including guiding internal stakeholders in all stages of development and working with members of the various project teams - such as faculty outreach committee leads and staff teams
- Develops budgets and timelines for projects, and ensures that work is done on time and within budget
- Represents the CEMC’s voice and position in communication material and facilitates conversations that enhance the CEMC’s reputation and are of value to key local, national and international audiences and stakeholders
- Creates a calendar of activities for multimedia content updates for the CEMC’s website, social media channels and a suite of print and digital collateral
- Makes recommendations on innovative approaches to disseminate content using emerging technologies that look to the future of strategic communication
- Evaluates and performs critical assessments of content
- Scans the environment for key information and messages to inform the development of communications strategies
- Ensures consistency, accuracy, brevity and excellence in quality and content of messaging in all materials
- Ensures efficiency in the creation and modification of content
- Expertly prioritizes tasks to meet internal and stakeholder needs and timelines

Digital (social media, web, digital)
- Conducts and secures research to identify business needs and user needs to meet the CEMC’s strategic marketing and communications objectives via web, digital and social channels (i.e. improve find-ability, search engine optimization SEO relevance/stickiness)
- Writes and edits multi-media web and online content in alignment with digital-content-writing best practices and web accessibility legislative requirements, and provides editorial support for web content as required
- Monitors and reports on metrics for web, digital initiatives and identifies and tracks related internationally respected measures
- Provides guidance and supports the content creation and maintenance of all digital and content marketing and communications to the CEMC, campus-wide colleagues and senior leadership
- Strategically and systematically evaluates emerging and longer-term opportunities in digital communications
- Manages, in collaboration with senior leadership, major digital communications initiatives undertaken for the CEMC, including content audits and reviews, and project support
- Assumes project lead responsibilities for web, online and social media content development and maintenance (including people, tools, time and budget)
- Analyzes supplied project copy to develop appropriate information hierarchies
- Designs projects in accordance with the CEMC graphic standards and overall marketing strategy, maintaining consistent design direction
- Provides social media support, content design and training for colleagues in support of events/activities
- Identifies and develops targeted and creative approaches for the integration of print, digital and video strategies
- Remains current on issues, trends, technologies, demands and approaches in digital marketing com