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Creative Strategist
3 weeks ago
**Who We Are**
We’re Fancii — a beauty tech brand that started in Edmonton, Alberta with one simple goal: make self-care feel better. What began as a small idea has grown into a brand loved by customers across North America for our lighted mirrors and beauty tools that boost confidence.
**Our Mission & Vision**
At Fancii, we believe beauty should feel easy, personal, and empowering. Our mission is to design tools that help you feel your best — no trends, no pressure, just real routines that work for real people.
Every product blends style and function to support your day-to-day. And as we grow, we’re focused on leading in beauty tech — creating tools that make a real difference in how you look and feel.
**About the Job**
Do you scroll TikTok and Instagram Reels and instantly know which concepts are about to break the internet? Can you craft compelling brand narratives that feel effortlessly authentic, spot emerging trends before they peak, and create strategic campaigns that stop the scroll?
We're looking for a creative **Creative Strategist** who lives and breathes social culture, and can transform our brand vision into scroll-stopping content strategies that _convert_. You'll be developing **Meta ad concepts with a strong UGC vibe**—strategic, authentic, and data-driven campaigns that make our Fancii beauty brand irresistible.
**What You'll Do**
- Develop creative concepts and strategic frameworks for short-form video campaigns across Meta ads, TikTok, Instagram Reels, and other social channels.
- Identify and leverage trending sounds, aesthetics, and cultural moments that align with the Fancii brand.
- Craft compelling hooks, messaging hierarchies, and storytelling frameworks that capture attention in the first 3 seconds.
- Transform raw brand insights into high-performing creative briefs and campaign strategies.
- Collaborate with our creative team to ensure seamless execution of strategic vision into compelling content.
- Stay ahead of platform algorithm changes, creative best practices, and emerging social trends.
- Leverage AI tools for ideation, trend analysis, and creative optimization to enhance campaign performance.
**Required Skills**:
- Proven experience developing creative strategy for social ads (Meta Ads Manager campaign optimization experience is a big plus).
- A strong portfolio showcasing your ability to conceptualize engaging, culturally relevant UGC-style campaigns.
- Expert understanding of social platform dynamics, audience behavior, and creative performance metrics.
- Ability to develop comprehensive creative briefs, mood boards, and strategic frameworks that guide production.
- Eye for cultural moments, brand storytelling, and maintaining authentic voice across touchpoints.
- Self-motivated, with the ability to think strategically while moving quickly under tight deadlines.
**Nice to Have**
- Experience creating UGC content concepts for beauty brands.
- Knowledge of paid ads creative testing and performance optimization.
- Deep familiarity with beauty, skincare, or lifestyle brand positioning and consumer psychology.
**Terms Of Employment**:
This role reports to the CEO. Team members enjoy a flexible schedule with the opportunity to select a start time anywhere from 7:30am - 9:00 am to fit your life. A regular workweek is 40 hours, 8 hours a day. A comprehensive benefits package is available.
**How to Apply**:
(1) a PDF cover letter with 3 fun things about yourself,
(2) PDF resume, and
(3) link to demo reel with examples of your work.
**Job Types**: Full-time, Permanent
Pay: $65,000.00-$72,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Vision care
Application question(s):
**Experience**:
- short form ad content: 2 years (required)
- Premiere Pro, Final Cut, CapCut: 2 years (preferred)
Work Location: In person
