Specialist, Marketing

Position Title:
Specialist, Marketing & Communications, Community Experiences & Partnerships (French Services)

Status of Employment:
Permanent

Position Language Requirement:
English, French

Language Skills:
English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2025-01-09 11:59 PM

Your role

As Specialist, Marketing & Communications, Community Experiences & Partnerships, you will develop strategies for events, experiences and partnerships that position the Radio-Canada brand, maximize its reach and strengthen its presence in the community while deepening Canadians’ connection with the public broadcaster.

More specifically, you will:
- Recommend, conceptualize, plan and operationalize the creation and production of brand activations, original event-based experiences and strategic partnerships across Ontario or Ottawa-Gatineau, with the goal of generating interest and engagement among audiences for the public broadcaster, its properties and products.- Onboard, train and coach the Ontario and Ottawa-Gatineau brand ambassador team.- Lead, develop and roll out Canada-wide events and initiatives that help strengthen the connection with Canadians across the country, working in conjunction with the Community Experiences & Partnerships teams at each regional station.- Help develop experiential and relationship marketing strategies that enhance the brand’s reach and engagement with the general public.- Play a strategic advisory role with program managers and associated partners vis-à-vis our brand positioning.- Supervise, roll out and co-ordinate marketing communications plans to ensure optimal exposure for initiatives, and draft the associated strategic and creative briefs in conjunction with all Marketing & Communications teams involved.- Help plan the event calendar, oversee production timelines, co-ordinate all logístical steps, do technical and location scouting, and manage budgets.- Handle media and public relations for Ontario and Ottawa-Gatineau.- Develop and negotiate agreements with suppliers and participating contributors.- Act as liaison with all parties involved in the various projects.

Qualifications:
- University degree in communications, marketing, public relations or a relevant field of study- Five (5) or more years’ experience in similar positions

Skills:
- Excellent knowledge of CBC/Radio-Canada, its mandate and its programming- Proven ability to plan and organize projects- Strategic, political thinker- High degree of creativity in working with content, developing traditional and electronic communications tools as well as designing promotional events and activities- Proven experience in communications consulting, negotiation and brand activation- Excellent interpersonal and communication skills- Budgeting and scheduling skills- Ability to manage multiple projects concurrently and handle stress- Availability to work on a sometimes irregular schedule and/or long shifts- Creative, solutions-oriented team player with the ability to work well under pressure with mínimal supervision and meet deadlines that may be tight at times- Excellent command of spoken and written French- Advance oral, writing and reading proficiency in English (CCC)- Valid Class 5 driver’s licence- Ability to travel when needed

step will be asked to complete a background check. This includes:
- A mandatory Criminal record check.- Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the

Diversity and Inclusion section


You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our

corporate website
- All employees must adhere to the Code as a condition of employment. We also invite you to take a look at ou