Marketing and Content Coordinator

6 days ago

Toronto, Canada Steam Whistle Brewing Full time

**Key Responsibilities**:

- Assist with the development and distribution of visually compelling, relevant, topical, and engaging content for all owned social media channels.
- Spearhead the creation of visually appealing and trend-savvy content for TikTok and Instagram Reels.
- Assist with planning the brands editorial calendar 4-6 weeks in advance, while being nimble to identify opportunities to create of-the-moment posts that capture trending concepts.
- Use iPhone photography skills to develop on-the-go Instagram story and video content, collaborating with our creative team to refine and deliver materials that meet the brand’s strategic pillars and content strategy.
- Coordinate freelance photographers and assist with identifying photography needs.
- Monitor social media content performance and deliver analytics to continually refine and optimize the content strategy based on current best practices.
- Execute an ingrained understanding of the unique brand looks, voice and tone, while adjusting strategies to meet digital performance objectives.
- Generate content ideas and strategies that meet brand objectives and drive consumer brand and brand love.
- Be constantly learning and staying up to speed on social media updates, trends, influencer marketing opportunities and emerging platforms.
- Assist with PR Outreach/Influencer planning (including organic opportunities, paid programming, and mailer programs).
- Familiarize yourself with each brands’ ideals and platforms to create content that supports their objectives and desired identity.
- Proofread all materials that are set to go live on a digital platforms to ensure content is correct and meets the brand objectives.
- This is a hybrid position with at least 2 days in the office - these 2 days will be at either our Etobicoke or Downtown Toronto location. _

**Skills & Experience**:

- 2 years’ experience creating and posting content across various platforms with a strong understanding of platforms such as Instagram, Shopify, Newsletter, Facebook, Twitter, Tik Tok and LinkedIn.
- Crafting compelling copy, with an adaptability to jump between different brand tones and voices.
- Strong creative eye for capturing appealing imagery and videography, with proven ability to create engaging materials that drive brand love.
- Experience updating website platforms such as Shopify, WordPress and Square Space.
- Experience using newsletter platforms such as Drip, Klaviyo and/or Mail Chimp.
- Familiar with analytics tools and schedule software such as Meltwater, Airtable or Later.
- Analytically minded, able to distill insights and provide recommendations based on data and performance metrics.
- Detail oriented proof-reader with an ability to understand and maintain a consistent brand voice.
- Animation, stop motion and photo and video editing skills considered a bonus.

**We offer**:

- The opportunity to work for one of Canada’s Best Managed Companies
- Paid training and development, related to area of work
- 12-pack of beer each week
- Competitive pay
- Friendly, collaborative environment
- Subsidized meal program
- 3 weeks vacation to start with an additional day per year to 20 days.
- 6 paid wellness days
- Health and Dental Program
- Employee Assistance Program
- Access to epic parties

**Diversity and Equality:**:

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