CRM Manager

1 week ago

Greater Toronto Area, Canada BET99 Full time

**Job Overview  **

BET99 is Canada's Premiere Online Sportsbook and Casino. Launching in 2020, we have consistently innovated the online gaming landscape every step of the way, exponentially growing our customer base and, in turn, our internal BET99 team We’re a fast-paced company and are looking for individuals who live and breathe our core values:  challenging the status quo, trust, transparency, integrity, and collaboration. 

We are looking for a strategic and experienced CRM Manager to be responsible for the entire CRM program. The role is fully remote; however, you will be required to work in the Canadian/US time zone.

**Responsibilities:  **
- Develop and implement CRM marketing techniques that will retain existing customers and increase loyalty 
- Plan and manage multi-channel CRM marketing campaigns that deliver the right message, through the right channel at the right time 
- Suggest new methods to address and improve customers’ needs throughout their lifecycles 
- Develop, execute and optimize customer journeys from registration to conversion/retention/reactivation 
- Create weekly and monthly A/B tests to test and identify best practices that will generate revenue and activity, and reduce churn
- Oversee and organize the CRM calendar, including segmentation, strategy, planning, and reporting 
- Analyze and optimize segments based on customer’s’ attitudes, behaviours, data and performance to improve conversion/retention, reduce churn and identify best practices for future campaigns
- Create, monitor, and implement segmented automated journeys, for all life stages 
- Manage the cross sell with other channels and verticals to maximize customer value 
- Analyze and review KPI´s and support implementing CRM best practices and procedures 
- Coordinate a team of CRM associates/coordinators 

**Requirements:  **
- 2-3 years of experience in a CRM role, experience within the iGaming industry a huge plus
- Excellent communication skills (spoken and written)
- Excellent interpersonal skills, including the ability to delegate, negotiate, listen, and work in a multi-cultural environment 
- Excellent knowledge of the Canadian markets (Sportsbook and Casino) and different territories 
- Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level 
- Experience leading and managing direct reports to meet individual, team and organizational goals 
- French language would be considered a bonus 
- Adaptability and flexibility, self-accountability, ‘’can-do’’ attitude and enjoy working in a dynamic and evolving environment

**Job Types**: Full-time, Permanent

Schedule:

- 8 hour shift

Application question(s):

- Do you have iGaming experience?

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