Marketing Specialist

Base31 is Prince Edward County’s hottest new cultural destination, located on the site of a former 70-acre WWII air training base just outside of Picton, Ont. The site was purchased in 2021 by PEC Partners Inc. with an ambitious revitalization plan that has since seen the adaptive re-use of many of the heritage buildings, transformation of the landscape, and significant investment in placemaking, public art, programming, site activation and food & beverage programs. The site opened to concerts and events in the summer of 2022 and to date has featured events ranging from major concerts for venue capacities ranging from 175 - 2,500 people, large-scale immersive art experiences, drone shows, gallery and museum exhibitions, historic tours, interactive experiences, culinary experiences, kids camps and art classes. Base31 will continue to grow and develop over the coming years with an evolving fusion of creative placemaking, culinary arts, heritage, ecology, events, innovation and community. Embracing the cultural and historical significance of Indigenous heritage and its WWII air training base roots has been a focal point and a guiding beacon that has allowed the management team and partners to honor the rich chronicle that is embodied everywhere you look. We invite you to co-create its future with us.

**Type**: Full-Time

**Reporting to**: Vice-President, Marketing & Communications

**Direct Reports**:Marketing Coordinator, Social Media Coordinator, Communications Coordinator

**Location**: Hybrid 2 days in the office in Picton, Ontario + onsite required for major events

**Start date**: As soon as possible

**OVERVIEW**
- Base31 is seeking an experienced Marketing Specialist to achieve revenue targets and oversee the development and implementation of marketing campaigns and branded content. This role will be responsible for managing all marketing operations, including but not limited to campaign development, funnel and channel management, creative execution, budget spends, data analysis and vendor management. This role works with a variety of departments to achieve ticket sales, attendance targets and manage brand awareness and directly oversees the work of three talented marketing and communications professionals. The Marketing Specialist will play a vital role in building the site and the brand as a major new cultural destination known locally, regionally, and nationally.
- The Marketing Specialist joins a growing workforce at Base31, which is composed of builders, social entrepreneurs, artists, nature lovers, amateur comedians, musicians, meditators, foodies, dog-lovers, multi-generational County-folk and relative newcomers. Our team is fast-paced, light-hearted, highly collaborative and building an incredible place from the ground up.

**RESPONSIBILITIES**
- Manage marketing team operations, including marketing, social media, communications, content creation, photography, website and graphic design for major events, venues and activities happening onsite
- Manage marketing campaigns, including developing and leading campaigns, overseeing creative briefs, forecasting ticket sales and opportunities for audience growth, guiding suppliers and contractors, building marketing and brand partnerships, executing media plans and gathering real-time feedback for campaign optimization
- Lead a team of engaged and creative professionals to achieve departmental and organizational goals
- Analyze data and extrapolate key learnings from Base31’s network of platforms and audience
- Manage marketing budget, including guiding research related to annual budgets
- With the support of the Vice-President of Marketing & Communications, build user journey maps and loyalty plans based on customer needs, identifying key moments where Base31 can make an impact that drives action
- Oversee social media, communications, content, web and design team members to build out integrated marketing plans that are data and insight driven
- Identifies content, platforms and moments around which Base31 verticals should focus special efforts to drive growth and reach new audiences
- Oversees the integrated editorial calendar; collaborates on media relations as needed

**QUALIFICATIONS**
- Manage marketing team operations, including marketing, social media, communications, content creation, photography, website and graphic design for major events, venues and activities happening onsite
- Manage marketing campaigns, including developing and leading campaigns, overseeing creative briefs, forecasting ticket sales and opportunities for audience growth, guiding suppliers and contractors, building marketing and brand partnerships, executing media plans and gathering real-time feedback for campaign optimization
- Lead a team of engaged and creative professionals to achieve departmental and organizational goals
- Analyze data and extrapolate key learnings from Base31's network of platforms and audience
- Manage marketing budget, including guiding resea