Advisor, Market Development

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:
Regular

Job Description:
Position Summary: In accordance with established procedures, policies, standards and available tools, the role holder is responsible for direct sales and lead generation for maximum market penetration, the negotiation, execution and administration of Cogeco agreements including Bulk residential, access agreements and New Home Builder offers while ensuring that we are first to act for brand new residential developments in the region, within our current market and as part of its territorial expansions.

Leveraging sales strategies, such as door-to-door, outbound telemarketing and participating at corporate and local events to meet sales targets, the incumbent is expected to sell and/or generate valid leads that enable Cogeco to sell and retain products and services in a timely and professional manner in their assigned area. More specifically, the Market Development Sales Advisor is expected to acquire new partnerships with homeowners, property developers, builders and property managers/superintendents,to maximize a wallet share.

**MAIN RESPONSIBILITIES**:

- Achieve and exceed sales targets both on an overall and incremental basis, for all products offered in the small business and consumer sector construction and network extension projects.
- Develop new business opportunities through telephone/door-to-door prospection in order to offer tailor-made solutions and thus close sales.
- Build and maintain positive relationships with property developers, builders and other key business contacts, identifying their needs and responding to them in a timely manner with the utmost professionalism, thereby ensuring strong business relationships.
- Works closely with Network Expansion to ensure new area builds are completed on time and supports customer pre-sell activities
- Ensures that all Home Builder sites are accurately updated and maintained in territory
- Conducts relevant sales activities within Home Builder sites as required
- The individual and team must be continuously looking at ways to grow the business whether it be from an efficiency perspective, penetration, or to generate new PSUs and Revenue for Cogeco
- Responsible for sales in assigned areas; initiate contacts, identify and identify customer needs, propose tailor-made solutions and close sales.
- Submit all documents relating to sales activities and ensure their accuracy (proper management of the sales funnel).
- Responsible for various administrative tasks, including CRM management, completion, submission and accuracy of all prospect activity reports, agreements and necessary planning specifications for assigned areas and partners.
- Responsible for gathering information, developing and executing creative approaches to acquiring customers. Provides market intelligence to help combat competitor offerings and strategies
- Represent Cogeo at events in the region, by playing an active role within business associations, in particular by attending events outside of opening hours.
- Assist, as necessary, in responding to requests from other functional units and participate in special projects or carry out other tasks, as required.
- As part of their employment, employees must take all necessary measures to ensure the health and safety of themselves, their colleagues and the general public. At all times, they must wear the personal protective equipment available and respect the health and safety policies, procedures, directives and instructions issued by Cogeco.
- To support Cogeco's ultimate goal of providing excellent service to current and potential customers, the incumbent must be constantly attentive and responsive to the needs of external and internal customers and assist in the resolution of any issues or concerns in a timely and professional manner while ensuring that the solution meets the client's needs.
- Prepares, negotiates and executes new contracts and renewals for all contract types. Works with Finance and management to ensure contracts meet customer needs and benefit Cogeco.
- Actively prospects for new opportunities for Cogeco within existing accounts and potential accounts to maximize Cogeco’s revenue and margin potential.
- Offers outstanding services and a customer focus that will provide an added value to customers to increase their loyalty to Cogeco.
- Makes every effort to retain customers who want to cancel their subscription or downgrade their level of service. Actively works with customers to find creative solutions that will benefit both parties
- The individual and team must be continuously looking at ways to grow the business whether it be from an efficiency perspective, penetration, or to generate