Vice-president, Marketing Digital Delivery and Modernization

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

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The Vice-President, Marketing Digital Delivery and Modernization is accountable for the development and delivery of integrated digital and direct marketing strategies, plans and execution to grow digital adoption and acquisition, that aligns with CIBC’s goals and priorities. This includes the development and delivery of a Marketing operations and modernization strategic roadmap across both Personal and Business Banking and the larger enterprise, to enable the achievement of an integrated digital CIBC client experience. The Vice-President will be responsible for leveraging Marketing communications that are proven to drive market share, client loyalty, client satisfaction, and a positive brand profile. In addition, the Vice-President will build focus and leadership in the digital banking space and grow our client digital adoption and acquisition through digital marketing and digital client offers.

As an important member of the Marketing Leadership Team, the role will contribute to the development of the overall marketing strategy, the annual Marketing plan, and will play a leading role in building a superb work culture on the CIBC Marketing Team.
- CIBC employee experience principles:_- Always professionalso our team members can excel and be their best professional self.- Radically simpleso our team members can focus on what they need to do and make an impact.- Genuinely caringso our team members can feel valued for who they are and what they contribute.
- CIBC leadership capabilities:_- Envisions the future to innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders.- Inspires hearts and minds to build an inclusive culture where we make bold choices, collaborate, and empower others to take chances and do what’s right for our stakeholders.- Drives action and impact, together to align with urgency around what matters, making decisions with speed and always making a real difference.

What You’ll be Doing

Digital Marketing Strategy & Performance Marketing- Create digital and direct marketing experiences that will surprise and delight our clients, advance our digital sales and marketing capabilities, drive consumer awareness and deliver on CIBC’s digital sales targets, via performance marketing.- Champion digital banking acceleration, expanding and growing CIBC’s digital marketing by leveraging existing and new capabilities to drive acquisition and sales across all LOBs through optimization, personalization and organic search on both public and secure sites.-
- Oversee and execute digital campaign activity (personalization, retargeting strategies, etc.) in an agile test and learn environment.- Build, develop and lead digital operations team across Quality and Compliance, Delivery and QA/Testing. Act as enterprise centre of excellence for digital delivery and expand team and capabilities to support new use cases and business units across the enterprise.- Partner with Digital Platforms and Client Engagement leaders to optimize operating model.- Leverage Customer Relationship Management and third party database to implement online and offline programs to broaden reach and grow our consumer database.- Deepen client relationships and customer lifetime value through hyper-personalized engagements and experiences.- Be the principal executive CIBC Ambassador for our marketing agency partners who support the Digital and Direct mandates.

Transformation- Oversee the identification and selection of the right Martech and Adtech investments, including agentic AI technologies, in line with the overall strategy and aimed at driving digital performance, efficiency, and automation.- Develop an optimized Marketing stack, and 3-year Martech roadmap, to ensure that Marketing is always equipped with innovative capabilities.- Drive and facilitate delivery of Marketing transformational strategies to accelerate business performance, process automation, and overall improvement.- Lead the priority setting, sequencing, funding and governance of transformational projects and programs, which result in a portfolio of initiatives for the current year or multi-year investments and deliverables.- Lead the initiative team to deliver initiatives in line with program approach and principles, roadmap and milestones. Includes identifying and managing change impacts, risks, and complexities.- Engage with stakeholders to establish expectations and provide updates throughout the delivery of the program.

Operational/Business Effectiveness-
- Identify best pract