Paid Social Analyst

2 days ago

Toronto, Canada Toronto Star Newspapers Ltd. Full time

Company Description

**Our Commitment To Diversity**
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that **what makes us different, makes a difference**. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

**Job Description**:
**Responsibilities**
- Understand and implement audits and changes across all supported Paid Social platforms
- Devise and execute methods to track, report, analyze and improve Paid Social campaign performance
- Collaborate with Performance Media Director and other in-house marketing teams
- Develop hypotheses and run new Paid Social tests to optimize campaign objectives; scale winning tests to achieve maximum ROI
- Present and communicate Paid Social strategies and projects to clients and/or internal stakeholders
- Serve as the key Paid Social expert/advocate
- Support the overall client goals and strategic media investment
- Keep up-to-date with latest Paid Social trends, strategies and algorithm changes
- Build, manage, and optimize complex performance driven campaigns across multiple social channels
- Provide daily pacing and performance update of campaigns and highlight any areas of concern to the Performance Media Director
- Pull reports, prepare meaningful creative and performance insights and recommendations. Along with the ability to communicate these effectively in presentations to clients and stakeholders.
- Understanding of creative, targeting and pacing best practices unique to each platform.
- An advanced understanding of the role that each social platform plays within the customer journey
- Monitor the goals and KPIs for a portfolio of clients to ensure proper pacing, on-time and complete delivery of campaigns.
- Support Performance Media Director with client pitches
- Be an expert in Paid Social capabilities and action best in class solutions for your clients.
- Stay abreast to trends and developments within the digital media landscape
- Ability to strategize and implement complex site tagging and pixeling
- Ability to identify and leverage audience and segmentation opportunities to reach qualified users

**Qualifications**:

- 2+ years of experience working in Paid Social
- Facebook Blueprint Certified (supported upon hiring)
- Good understanding of Paid Social best practices
- Passion for Paid Social and internet marketing
- Ability to create, justify, communicate and implement Paid Social strategies across teams
- Data-driven and analytical mindset
- Strong attention to detail
- Project management skills
- Ability to successfully implement and instruct clients for tagging, pixeling and floodlight measurement across all social platforms

**Desirables**
- Social Media Certifications
- Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
- Experience with and/or understanding of other marketing channels (e.g. SEM, SEO, Digital and Traditional Media)

Additional Information
**AODA

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