Head of Regional Marketing

Sokin is looking for a Head of Regional Marketing - North America to join our team. You will lead the strategy and execution of Sokin’s marketing efforts across Canada and the U.S. Based in Toronto and reporting to the Director of Regional Marketing in London, you’ll work closely with our global marketing team and local stakeholders to drive brand growth and market penetration.

As the Head of Marketing, NA, you will take ownership of activating and driving Sokin’s presence within the region. Reporting directly to the Director of Regional Marketing in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region.

This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region.

**About Us**

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow. We deliver services across:

- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America,

Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments

**Key Responsibilities**:
1. Regional Activation & Strategy:

- Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin’s solutions in the region.
- Localise global marketing campaigns to ensure they resonate with the audience in the region.
- Identify market opportunities and customer segments to optimise growth and engagement.

2. GTM Execution & Account-Based Marketing:

- Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively.
- Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts.
- Work closely with sales teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts.
- Lead the launch of new products and services, ensuring cohesive messaging and brand consistency.
- Develop localised content and campaigns that align with global strategies while addressing regional nuances.

3. Brand Positioning & Awareness:

- Establish Sokin as a leading player in the fintech space through events, thought leadership, performance marketing and community engagement.
- Manage partnerships with local influencers, industry associations, and media to amplify brand visibility.
- Act as a brand ambassador, representing Sokin at key industry events and panel discussions.

4. Team Collaboration & Stakeholder Management:

- Work closely with the London-based marketing team to align on global strategy and share best practices.
- Collaborate with the sales, product, and customer success teams to ensure a unified approach to customer engagement.
- Partner with sales development teams to create ABM playbooks and coordinate account penetration strategies.
- Manage relationships with local marketing agencies, media partners, and event organisers.

5. Performance Monitoring & Reporting:

- Track and analyse the performance of campaigns using data-driven metrics.
- Monitor ABM campaign effectiveness, including account engagement, pipeline influence, and revenue attribution.
- Regularly report on KPIs, ROI, and market insights to the Director of Regional Marketing.
- Continuously optimise campaigns based on performance data and feedback.

**Key Skills & Experience**:

- 9+ years of experience in marketing, with a strong focus on regional or field marketing.
- Proven track record of activating and growing brand presence within the North America (Canada and USA) market, preferably in the payments sector.
- Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration.
- Experience working with cross-functional teams in a fast-paced, dynamic environment.
- Strong project management skills and the ability to balance strategic planning with hands-on execution.
- Excellent communication and interpersonal skills to influence internal and external senior stakeholders.
- Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.

Familiarity with digital marketing tools.
- The main responsibilities of this role are outlined abo