E-commerce & Digital Marketing Manager

6 days ago

Vancouver, Canada Poppy Finch Inc. Full time

**RESPONSIBILITIES**:
**_Website Management: _**
- Manage daily operations for our US and Canada websites, including content management, product set-up, asset uploading, promotions, Shopify Apps and analytics
- Develop and execute a site plan that includes product launches, marketing campaigns, seasonal & promotional events, and regular content updates
- Leverage website analytics, research and other data sources to understand performance and customer interaction, identifying opportunities for improvement
- Troubleshoot order issues in collaboration with production and customer service teams

**_Digital Marketing: _**
- Drive eCommerce results through digital campaigns and promotions
- Plan, develop, test, analyze and optimize paid advertising campaigns on Facebook, Instagram, and search campaigns
- Manage and execute SEO initiatives, working in collaboration with external agencies as needed,
- Monitor and evaluate digital marketing channel performance
- Stay up to date with advertising trends, best practices, tools and emerging platforms

**REQUIREMENTS**:

- 5 years of experience in e-commerce and digital marketing
- Experience with Shopify and/or other e-commerce platforms
- Experience managing paid social campaigns across Facebook, Instagram, and other social platforms
- Working knowledge of search engine optimization practices
- Comprehensive knowledge of Google Analytics
- Strong analytical skills, data driven marketer
- Digital marketing agency experience also a plus
- Able to work under pressure and deliver against immediate deadlines
- Able to work effectively with ambiguity, adapting quickly to changing goals and objectives

Work Remotely
- No

**Salary**: $50,000.00-$70,000.00 per year

**Benefits**:

- Extended health care
- Paid time off
- Store discount

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- E-commerce: 5 years (required)
- Digital Marketing: 3 years (required)

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